Internet Retailing Expo

2018 Agenda

2018 Agenda 

2018 Agenda 

If you are a retailer and would like to speak at this event, please contact Carl Goodman, Conference Production Director on 0151 707 9522 or email carl.goodman@internetretailingevents.com

We are currently confirming speakers for the 2018 edition of InternetRetailing Expo, but here's a sneak-peak of what you can expect to see at the event...

DAY 1

Opening Plenary Address

09.25-09.30 Welcome from IRX/EDX 2018 Chair
09.30-10.00

Opening Keynote Address:

The Ecommerce State Of The Nation 2018

  • What does the eCommerce landscape look like in 2018, how will this develop and what key opportunities are emerging?
  • What key challenges does the industry face as customer expectations rise and competition remains fierce?
  • What tough questions do retailers need to be asking themselves to secure their future in an uncertain economy?
  • What key leadership skills do eCommerce executives need to focus on to drive success going forward?

 

Track 1: Marketing & Customer Obsession

With customer expectations getting ever higher in an increasing complex market of channel options an effective marketing strategy has never been more essential for successful Internet Retailing. 

The ‘Marketing & Customer Obsession’ track will help you understand customer-centricity and its role in eCommerce as well as what steps you can take to ensure your SEO remains effective in 2018.  We’ll also focus on how sales and customer engagement can be increased through personalisation, how to drive profitability from social media and how you can achieve real insight and ROI from your customer data. 

 

10.25-10.30 Chair’s Introduction
10.30-11.00

Opening Keynote Address:

The Ecommerce State Of The Nation 2018

  • What does the eCommerce landscape look like in 2018, how will this develop and what key opportunities are emerging?
  • What key challenges does the industry face as customer expectations rise and competition remains fierce?
  • What tough questions do retailers need to be asking themselves to secure their future in an uncertain economy?
  • What key leadership skills do eCommerce executives need to focus on to drive success going forward?
11.05-11.35

Case Study:

Sharpening Your SEO Strategy To Cater For The Current Status Of Ecommerce In 2018
Nick Wilsdon, SEO Lead, Global Channels Optimisation, Vodafone Group

  • Assessing how Google’s mobile-first index will impact your SEO initiatives
  • Understanding how artificial intelligence and machine learning can fit into your SEO strategy 
  • Integrating voice search technology into your SEO plans
  • Evaluating which new techniques of creative social media marketing will improve your SEO results
  • Ensuring your SEO strategy has a watertight business case

 

11.40-12.10

Sponsor Session:

Increasing Sales And Customer Engagement Through Effective Personalisation Initiatives
Simon Farthing, Director of Strategy & Insights, Monetate

  • Understanding what customers are really expecting when it comes to personalisation and what it should mean to the retailer
  • Building a personalisation strategy that actually delivers bottom-line results and loyalty
  • Ensuring your personalisation remains meaningful, engaging, relevant and non-intrusive
12.10-13.40 Networking Lunch
13.40-13.45 Welcome Back From The Chair
13.45-14.15

Case Study:

Understanding Why Customer Centricity Is Crucial For Today’s Ecommerce Players
Ken Daly, CEO, JML

  • Evaluating what customer-centricity really means to the online retailer and why it is growing in importance 
  • Understanding the essential new skills that are now required for a more customer-centric business
  • Moving from a marketing focus to putting a customer-centricity strategy at the heart of your company culture
  • Ensuring a more seamless experience through a single view of the your customer
  • Assessing if CRM initiatives are still relevant in 2018 eCommerce
     
14.15-14.45 Networking Coffee
14.45-15.30

Panel Discussion:

Understanding What A Great Content Strategy Looks Like In A Highly Competitive Market
Mike Wallwork, Head of Ecommerce, Footasylum

The moderator will ask some of the following questions:

  • How can retailers differentiate their brand through inspirational content? 
  • What does a great content experience look like on a home page?  
  • How can content best be used to maximise relevance to the customer?
  • How can you ensure your content increases sales and not just traffic? 
  • How can retailers best bring social media into the content production process?
  • How can content flow best be optimised for improved customer experiences?
  • What organisational changes are needed to better understand content?
  • Which key technologies should retailers be looking at to improve the content experience?   
  • Where should content management sit within an organisation?    
  • What new skills are needed to ensure the best quality content for your customers? 
15.35-16.05

Closing Keynote Address:

Building A Data Strategy That Achieves Real Customer Insight And Increases Market Share

  • Understanding the role of data and its quality for driving market share, customer insight and loyalty 
  • Evaluating the most efficient and cost- effective way to simplify your customer data and deliver ROI
  • Ensuring compliance through understanding GDPR requirements, integrating them into your data strategy and communicating it with your customers
  • Understanding how to create an open-data culture that drives insight 
  • Assessing which analytics strategies will enable you to achieve actionable customer insight? 
16.05-16.10 Chair’s Closing Comments

 

Track 2: International Growth

With the uncertainty Brexit has created for eCommerce; many retailers are increasingly looking to international markets from growth opportunities.  Although the opportunity is huge; trading internationally is a complex process. 

The ‘International Growth’ track will help you improve your international efforts through effective localisation and enable you to drive customer convenience through efficient international logistics and delivery. We’ll also look at the key international eCommerce challenges and how they can be overcome as well as highlighting which countries offer you the best growth opportunities.   

 

10.25-10.30 Chair’s Introduction
10.30-11.00

Opening Keynote Address:

Evaluating Which Countries Offer You The Best Opportunities To Increase Your Customer Base And Are The Right Fit For Your Expansion Plans

  • Assessing which criteria to use when choosing an international country to expand into
  • Evaluating which tools you can use to compare and contrast your options and whether you are really ready as a business
  • Understanding how to know which markets are too far from your home territory to stack up
  • Understanding which new, less obvious territories are fast becoming a new goldmine for eCommerce
  • Deciding whether to go for lower risk tried and tested marketplaces or less-saturated higher- risk alternatives
11.05-11.35

Case Study:

Improving International Success Through Highly Effective Localisation Strategies
Geoff Bull, Head of Digital Marketing and Ecommerce, Wiggle and Chain Reaction Cycles

  • Evaluating which elements of your international eCommerce strategy will need to be localised
  • Implementing best practices of localisation that will ensure you can trade credibly internationally
  • Driving more conversion through overcoming key language barriers both online and in contact centres
  • Evaluating the benefits of a local partner to improve the success of your localisation
  • Understanding the role of omnichannel in an effective localisation strategy
11.40-12.10 Sponsor Session: Ingenico
12.10-13.40 Networking Lunch
13.40-13.45

Welcome Back From The Chair

13.45-14.15

Case Study:

Simplifying The Complexities Of International Logistics, Delivery And Returns To Drive Customer Convenience And Engagement  

  • Assessing the key warehousing and logistics considerations that will help you satisfy the international customer 
  • Building a returns strategy that is effective for both the international customer and the retailer
  • Understanding the delivery expectations of your international customers and ensuring your delivery strategy drives loyalty
  • Building an international carrier strategy that delivers ROI and customer convenience  
  • Identifying and avoiding the key logistical pitfalls retailers make when expanding overseas
14.15-14.45 Networking Break
14.45-15.30

Panel Discussion: 

What Are The Biggest Challenges Retailers Face When Expanding Internationally And How Can You Best Overcome Them?
Julien Callede, Founder, Made.com
Daniel Infanger, Vice President International B2C, Conrad Electronic International
Jan Mehmet, Vice President
Ecommerce EMEA, Michael Kors

The moderator will ask some of the following questions:

  • What challenges do retailers face with international localisation and how can you overcome them?
  • Which logistics, delivery and returns challenges do retailers need to watch out for when expanding internationally and how can you avoid them? 
  • Which HR policies present the biggest challenge within international retailing and how can you face them effectively? 
  • Which territories have proven the most challenging for international expansion and are they still worth the risk? 
  • What marketplaces challenges do retailers make most frequently face when expanding globally and what should you do to protect yourself from them? 
  • How do you know when is the right time to pull out of an international territory? 
  • What challenges do retailers face when communicating with international customers and how can you overcome them? 
15.35-16.05

Closing Keynote Address:

How Can a Manufacturing Brand Grow Effectively And Increase It’s Customer Base Through Moving Into International Retailing?
Sara Prowse, CEO, Hotter

  • Tackling on-line vs. off-line approaches to ensure your choose the best fit
  • Evaluating how to embrace branding vs. sales vs. service within your strategy
  • Understanding the extent of necessary localisation for successful international retail
  • Simplifying the complexities of international supply chains
  • Evaluating country-specifics regarding international investments
  • Ensuring your strategy is watertight enough for a successful launch
16.05-16.10 Chair’s Closing Comments

 

Track 3: Mobile-First

With the explosive growth of mCommerce retailers have had to accept that their customers are now mobile-first but how can you ensure your business moves to a mobile-first strategy and fully engages the mobile shopper?      

The ‘Mobile-First’ track will address this challenge and show you how you can boost sales through moving from a mobile-friendly focus to a truly mobile-first strategy.  We’ll look at the role of social media through mobile devices and how it has become transactional, improving loyalty through apps and how you can deliver a great mobile shopping experience that keeps customers spending. 

 

10.25-10.30 Chair’s Introduction
10.30-11.00

Opening Keynote Address:

Boosting Sales Through Moving From Mobile Friendly To A Truly Mobile-First Strategy
Robin Phillips, Director of Digital, Kurt Geiger

  • Achieving a clearer understanding the mobile element of your customers’ purchase journey
  • Restructuring your strategy, team and skills to reflect the shift to a mobile-first customer
  • Ensuring engagement through making the mobile experience awesome
  • Prioritising mobile checkout to ensure you maximise conversion opportunities
  • Ensuring your email marketing strategy is effective in a mobile-first market
  • Integrating your mobile-first strategy into your omnichannel initiatives to drive a seamless experience
11.05-11.35

Case Study:

Improving Customer Loyalty Through Engaging, Innovative and Entertaining Apps
Tom Rooney, Senior Product Manager, Mobile Apps and In-Store Digital , John Lewis

  • Assessing how you can offer your mobile customers a good enough reason to download and keep using your App
  • Ensuring your App drives loyalty through making it engaging, innovative, entertaining and unique in a crowded market
  • Evaluating how Apps can be used a key tool to drive personalised relationships
  • Understanding new innovations in App technology that will help you get closer to your customer
  • Building new Apps on an API basis
  • Involving bricks and mortar in your App strategy to drive a more consistent customer journey
11.40-12.10 Sponsor Session: Klarna
12.10-13.40 Networking Lunch
13.40-13.45

Welcome Back From The Chair

13.45-14.15

Speech:

Mobile: Understanding The Metrics That Matter For Retail
Sarah Davies, Strategic Partner Lead, eCommerce, Google

  • Understanding the importance of a mobile-first strategy in an omnichannel market
  • Using Accelerated Mobile Pages (AMP) to improve webpage speed
  • Increasing customer engagement through progressive web apps (PWA)
  • Driving content personalisation through ads

 

14.15-14.45 Networking Break
14.45-15.30

Panel Discussion:

What Does A Great Mobile Shopping Experience Look Like In 2018 And How Can You Deliver It?

Cally Russell, Founder & CEO, Mallzee
Stuart McMillian, Deputy Head of eCommerce, Schuh
Mark Cody, Product Lead - Mobile, Eurostar

The moderator will ask some of the following questions:

  • What does a great mobile site experience look like and how can it best be achieved?
  • What key experience factors are customers looking from a retailer’s App and how can we best deliver them?
  • What constitutes a great mobile payment experience and what options do retailers have to deliver this? 
  • How can retailers improve the mobile search experience for their customers so they can make research easier?
  • Which new innovations offer retailers the best opportunities to improve the mobile customer experience?
  • What should retailers be doing in-store to incorporate the mobile device to enhance the customer experience?
  • How is voice technology impacting mobile customer experience and how can retailers embrace it?
  • How can location-based advertising feel less intrusive and how can retailers deliver it effectively?
      
15.35-16.05

Closing Keynote Address:

Understanding Google’s Mobile-First Index And How You Can Embrace It

  • Achieving a deeper understanding of Google’s Mobile-First index and its impact on eCommerce
  • Building a strategy to integrate the index into your business
  • Understanding the timescales and support Google offer so you can maximise efficiencies
  • Evaluating how to best communicate the change to your colleagues 
16.05-16.10 Chair’s Closing Comments

 

EDX Track: The Final Mile

With the options for customer delivery rapidly growing and with some retailers even providing an hourly delivery option; the final mile is fast becoming a key way to differentiate yourself from your competitors.  This crucial track looks at same-day delivery and how you can ensure it enhances customer experience, using tracking effectively to differentiate your offer and what an effective final mile strategy should look like to ensure Black Friday success.  

We’ll also discuss the plethora of new delivery options, how customer convenience in delivery will change by 2020 and assess how drones and robots will be used to offer a world-class delivery experience. 

 

09.25-09.30

Welcome from IRX/EDX 2018 Chair

09.30-10.00

Opening Keynote Address:

The Ecommerce State Of The Nation 2018

  • What does the eCommerce landscape look like in 2018, how will this develop and what key opportunities are emerging?
  • What key challenges does the industry face as customer expectations rise and competition remains fierce?
  • What tough questions do retailers need to be asking themselves to secure their future in an uncertain economy?
  • What key leadership skills do eCommerce executives need to focus on to drive success going forward?
10.00-10.25 Networking Break
10.25-10.30 Chair’s Introduction
10.30-11.00

Opening Keynote Address:

Driving Market Share And Customer Experience Through Best Practices Of Same Day Delivery

  • Understanding customer expectations and business case around same day delivery
  • Building a cost-effective same day delivery strategy the offers real ROI and customer engagement
  • Assessing and overcoming the key same day delivery challenges
  • Comparing and contrasting key same day delivery carrier options and which technologies to invest in
  • Evaluating how you can differentiate yourself in a commercial way from other retailers offering same day delivery to impress your customers
11.05-11.35

Case Study:

Using Visibility And Tracking As A Key Way To Differentiate Your Last Mile
Chris Haighton, Head of Outbound Logistics, Shop Direct Group

  • Achieving a clearer understanding of the growing customer demand for track and trace
  • Building a strategy that maximizes visibility for your customers as a key differentiator
  • Assessing how to achieve visibility if you have a mix of carriers
  • Evaluating what smaller retailers can lean from Amazon regarding visibility and tracking 
  • Predicting where visibility and tracking are headed for future strategic planning
11.40-12.10 Sponsor Session
12.10-13.40 Networking Lunch
13.40-13.45 Welcome Back From The Chair
13.45-14.15

Case Study:

Seizing The Black Friday Opportunity:

Stepping Up To The Last Mile Challenge To Ensure Your Customers’ Expectations Are Met During The Festive Season

  • Evaluating the impact of Black Friday on European eCommerce and customer experiences
  • Building a last mile strategy that is strong and agile enough to predict and cater for the Black Friday demand
  • Establishing how to overcome the inevitable, yet unexpected challenges of peak delivery periods and still meet your customers’ expectations 
  • Ensuring your carrier and technology partner relationships are up to scratch
  • Communicating effectively with your team and your customers to ensure Black Friday runs smoothly  
14.15-14.45 Networking Break
14.45-15.30

Panel Discussion:

How Will Delivery And Customer Convenience Change By 2020 And What Should You Do Now To Prepare?
Chris Haighton, Head of Outbound Logistics, Shop Direct Group
Samantha James, Logistics Development Manager (Omni Channel), Screwfix
Richard Surridge, Head of Sally Direct, Sally Salon Services

Dan Cluderay, Founder, Approvedfood.co.uk

The moderator will ask some of the following questions:

  • What will a state of the art delivery look like in 2020 and what should you do now to prepare?
  • What will customer expectations be around one hour delivery by 2020 and what should your strategy be today? 
  • What advances can we expect with drone delivery by 2020 and what should you do today to prepare? 
  • How will bicycle delivery be impacting eCommerce by 2020 and how can you integrate it into your strategy today?
  • How will robot and self-driving delivery be impacting retailer’s delivery strategies by 2020 and what should your strategy be today?
  • Which drop off points beyond the home will prevail by 2020 and what should your strategy be today? 
  • What proportion of deliveries will be made to customers’ boots and lockers by 2020 and should you integrate it into your strategy? 
  • How will driverless vehicles and robots impact the delivery market by 2020 and what should you do now to prepare? 
  • How seriously should retailers take subscription models as part of their delivery strategies?  
  • How important will instant returns be by 2020?
15.35-16.05

Closing Keynote Address:

Drone And Robot Delivery…Getting Beyond The Hype For A World-Class Customer Delivery Experience

  • Understanding what progress has been made to date worldwide in drone and robot customer delivery
  • Evaluating the challenges and regulations that need to be faced for it to become a realistic delivery experience for your customers
  • Assessing the realistic timescales for roll-out and what you can do to keep up with developments
  • Understanding how your customers feel about robots and drones and how it may impact their shopping habits
  • Predicting what Amazon’s role will be in drone delivery in the near future
16.05-16.10 Chair’s Closing Comments

 

Day 2

Track 4: Beyond Channels

Michael Welch OBE, Founder, Blackcircles.com and Chairman/Investor, Atterley.comCustomer expectations across retail are rising at a quicker rate than ever before.  Customers want to shop whenever, wherever and however they desire and now expect an increasingly seamless experience across channels. 

The ‘Beyond Channels’ track will help you face this challenge and drive customer engagement through a united and friction-free shopping experience.  The track will help you re-think your stores to engage the seamless shopper, drive ROI from click & collect, capitalise on the single customer -view and create the right internal culture for your staff to achieve a seamless customer mind-set.       

 

09.25-09.30 Chair’s Introduction
09.30-10.00

Opening Keynote Address:

Seamless 2018:

Driving Customer Engagement Through A United, Consistent And Friction Free Shopping Experience

  • Understanding what 2018 customer expectations look like in a more seamless shopping environment
  • Building a seamless strategy that drives ROI, customer engagement, loyalty and conversion
  • Identifying and overcoming the key challenges of seamless retailing
  • Ensuring your strategy is sufficiently agile to cater for major disruptions in the market
10.00-10.30 Networking Break
10.30-11.00

Case Study:

Single Customer View: How To Achieve It And Capitalise On It

  • Evaluating the importance of a single customer view in an increasingly complex customer journey of touch points
  • Assessing how to effectively recognise your customer across channels in a non-intrusive way
  • Establishing best practices of moving from multiple data sets to a single customer view beyond channels
  • Understanding how to capitalise on the single customer view to drive conversion irrespective of channel choice
  • Integrating social within your single customer view strategy
  • Measuring the success of your single customer view initiatives to show ROI
11.05-11.35

Sponsor Session

11.35-13.10 Networking Lunch
13.10-13.15 Welcome Back From The Chair
13.15-13.45

Case Study:

Re-Inventing Omnichannel In A Luxury Business Where Driving Sales Is Not The Primary Goal
Sarah Stagg, Digital Director, The Rug Company

  • Dispelling myths about the luxury sector and eCommerce  
  • Omnichannel website design: driving customers not to the checkout
  • Employee engagement and culture post digital transformation. What's next?
13.45-14.15 Networking Break
14.15-15.00

Panel Discussion:

Creating A Culture That Inspires Your Staff To Think Beyond Channels
Stephen Langford, Ecommerce Director, George at Asda
Sarah Stagg, Digital Director, The Rug Company
Ken Daly, CEO, JML

The moderator will ask some of the following questions:

  • How can you create a culture that revolves around the seamless experience even if it has specific channel departments?
  • How can you reward your staff when the customer journey takes places across a number of channels? 
  • How can you ensure one channel is not damaging to another? 
  • How can you get different organisational departments working together effectively with a shared vision?
  • What new skills should we be focussing on to cater for the seamless shopping environment? 
  • How can you help your staff become more entrepreneurial? 
  • What pitfalls should you be avoiding when communicating your cultural vision? 
15.05-15.35

Closing Keynote Address:

Single Customer View: How To Achieve It And Capitalise On It
Michael Welch OBE, Founder, Blackcircles.com and Chairman/Investor, Atterley.com

  • Evaluating the importance of a single customer view in an increasingly complex customer journey of touch points
  • Assessing how to effectively recognise your customer across channels in a non-intrusive way
  • Establishing best practices of moving from multiple data sets to a single customer view beyond channels
  • Understanding how to capitalise on the single customer view to drive conversion irrespective of channel choice
  • Integrating social within your single customer view strategy
  • Measuring the success of your single customer view initiatives to show ROI
15.35-15.40 Chair’s Closing Comments

 

Track 5: Innovation & The Future

Many retailers are embracing new innovations as a way to maximise engagement and drive market share.  Others are partnering with start-ups or even starting their own innovation labs to ensure they stay ahead of the game.  

This track will look at four of the key innovations that are making the most impact on retail- artificial intelligence, augmented/virtual reality, IoT and voice-activation.  You’ll learn what these innovations really mean for retail and how they can best be used to engage your customers and increase your sales.  We’ll also have a panel on what retail will look like in 2020 to help you form forward-thinking strategies to take back to the office.  

 

09.25-09.30 Chair’s Introduction
09.30-10.00

Opening Keynote Address:

Assessing What Artificial Intelligence Really Means For eCcommerce And How It Can Improve Sales, Customer Engagement And Delivery 
Paul Wilkinson, Head of Technology Research and Open Innovation, Tesco Labs

  • Assessing what has been achieved to date and what value it has added to retail organisations
  • Evaluating how you can build an AI strategy that delivers sales, customer engagement and improved delivery
  • Understanding the current limitations of AI in a retail context and what is purely hype
  • Avoiding the key customer challenges retailers face when undertaking AI
  • Assessing how to best experiment with AI in a  cost-effective way
  • Predicting where AI is headed so you can develop your strategy with realistic timescales
10.00-10.30 Networking Break
10.30-11.00

Case Study:

Evaluating How Augmented And Virtual Reality Can Be Used To Drive Real Customer Engagement And Differentiation

  • Understanding how retailers are using virtual and augmented reality to drive unique customer experiences across channels
  • Evaluating the best strategies to bring products and services to life with VR and AR and the key pitfalls to avoid
  • Assessing the technology and partners required in order to appraise the ROI of your plans
  • Evaluating which elements of VR and AR are a fad and which elements will become more mainstream
  • Understanding how the customers’ own mobile and wearable devices fit into your strategy
  • Predicting what VR and AR will look like in 2020 and what you can do now to capitalise on it   
11.05-11.35 Sponsor Session
11.35-13.10 Networking Lunch
13.10-13.15

Welcome Back From The Chair

13.15-13.45

Case Study:

Evaluating How Retailers Can Better Understand and Embrace The Benefits Of The Internet Of Things

  • Defining IoT from a retailing perspective and understanding the business case for investment
  • Assessing the key IoT opportunities and threats for the retail sector
  • Evaluating how IoT is impacting stores and operations
  • Structure your businesses and business models to prepare for IoT implementation
  • Assessing how to best experiment before going ahead  

 

13.45-14.15 Networking Break
14.15-15.00

Panel Discussion:

eCommerce 2020: Predicting The Future: 
Julien Callede, Founder, Made.com
Alex Murray, Director, E-Commerce, Lidl UK

The aim of this panel is to take the key themes of the conference programme and ask our panellists what the topics will look like in 2020 helping you to form forward-thinking strategies to take back to the office

 

The moderator will ask some of the following questions:

  • How will an omnichannel strategy of 2020 differ from one in 2018 and what steps should you take to get there? 
  • How will an internationalisation eCommerce strategy change over the next two years and how can you best prepare today?
  • What role will mobile play in the eCommerce strategies of 2020 in comparison with those of 2018?
  • How important will marketplaces be by 2020 and what steps should you take to react accordingly?
  • Which technological innovations will have the largest impact on eCommerce by 2020 and which ones will just be fads?  
  • How will operations, delivery and the final mile change by 2020 and what steps should you be taking now?
  • What new developments of eCommerce marketing will prevail by 2020 compared to the initiatives of today?   
  • Which eCommerce strategies of 2018 will no longer exisit by 2020? 
  • What will Amazon be doing in 2020 and how will this impact the eCommerce landscape?
  • How will Brexit impact eCommerce by 2020 and how should deal with the uncertainty in the meantime?  
15.05-15.35

Closing Keynote Address:

 

 

Assessing What Artificial Intelligence Really Means For Ecommerce And How It Can Improve Sales, Customer Engagement And Delivery 
Alex Murray, Director, E-Commerce, Lidl UK

  • Assessing what has been achieved to date and what value it has added to retail organisations
  • Evaluating how you can build an AI strategy that delivers sales, customer engagement and improved delivery
  • Understanding the current limitations of AI in a retail context and what is purely hype
  • Avoiding the key customer challenges retailers face when undertaking AI
  • Assessing how to best experiment with AI in a  cost-effective way
  • Predicting where AI is headed so you can develop your strategy with realistic timescales
15.35-15.40 Chair’s Closing Comments

 

Track 6: Marketplaces & B2B

This track looks at two key growth areas for eCommerce; marketplaces and B2B.  The marketplaces session in the morning focuses on helping you understand how to drive and sustain real international growth through a successful marketplace strategy and how you can expand through creating your own marketplace. 

The afternoon sessions focus on the growing importance of b2b.  We’ll look at how a b2b company can successfully transform itself into a digital business, what b2b can learn from b2c eCommerce and how b2b organisations can drive sales through an effective customer-centricity strategy. 

 

09.25-09.30 Chair’s Introduction
09.30-10.00

Opening Keynote Address:

Understanding How SMEs Can Drive And Sustain Real International Growth Through A Successful Marketplace Strategy? 

  • Understanding how to evaluate which marketplaces and geographies will offer you the best ROI for your business?
  • Building a world-class marketplace strategy on a cost effective and simplified basis
  • Assessing the best ways of controlling your data, brand reputation, pricing and inventory replenishment when trading internationally
  • Ensuring marketplace customer support matches that customer support levels from your own website
  • Moving your marketplace strategy to the next level to ensure it is fully optimized
  • Preparing your marketplace strategy for the Brexit challenge
10.00-10.30 Networking Break
10.30-11.00

Case Study:

How Can An Established Retailer Expand Effectively By Creating It’s Own Marketplace?

  • Weighing up the risk vs reward of starting your own marketplace so you have a clear business case
  • Building a strategy that focuses on real ROI for your business whilst starting small
  • Understanding the risks and overcoming the challenges
  • Assessing the key criteria for effective partner selection, managing relationships and ensuring security
  • Evaluating best practices of building and communicating effectively with your community
  • Knowing what success looks like and growing the opportunity without damaging your existing business
11.05-11.35

Sponsor Session: mGage

Michael Braybrook, Director of Enterprise Solutions, mGage

11.35-13.10 Networking Lunch
13.10-13.15 Welcome Back From The Chair
13.15-13.45

Case Study:

How Can A B2B Company Successfully Transform Itself Into a Digital Business?

  • Evaluating how b2b companies can change their mind-set to think digitally without harming the existing business
  • Achieving a deeper understanding of the b2b marketplace for eCommerce
  • Building a digital first strategy that allows you to move quickly into b2b eCommerce
  • Identifying the key pitfalls b2b companies make with digital transformation so you can avoid costly mistakes
  • Ensuring your brand message is not diluted during transformation
13.45-14.15 Networking Break
14.15-15.00

Panel Discussion:

What Key Best Practices From B2C Ecommerce Should The B2B Ecommerce Industry Focus Their Efforts On To Catch Up?

 

The moderator will ask some of the following questions:

  • What key b2c omnichannel strategies should the b2b eCommerce focus on and what new skills will they need to develop?
  • What lessons can b2b eCommerce learn from b2C eCommerce about successful international expansion and how can they prepare effectively? 
  • How important is mobile commerce to the b2b eCommerce sector and what can they learn from b2c?
  • What can the b2b sector learn from b2c about successful marketplace practices and what new skills will they need to develop?
  • Which key operations, logistics and delivery strategies from b2c apply to the b2b sector?
  • What lessons can b2b eCommerce learn from b2C eCommerce about successful marketing?
15.05-15.35

Closing Keynote Address:

Driving Sales Through Placing Customer Centricity At The Heart Of Your B2B eCommerce Strategy

  • Understanding what customer expects in the fast growing market of b2b eCommerce
  • Evaluating how to clearly define who your customers actually are
  • Establishing which practices of customer acquisition, engagement and retention offer you the best ROI
  • Building the right culture to ensure your employees are customer-focussed and that customer experience is paramount
  • Ensuring the b2b omnichannel customer journey is a seamless experience
  • Using new technology and the right platforms to enhance customer centricity 
15.35-15.40 Chair’s Closing Comments

 

EDX Track: Operational Excellence

The ‘Operational Excellence’ track focuses on the supply chain, operations and logistics element of internet retailing.  Attend this track to understand how you can use innovation in your warehouse to improve your operational efficiency and how you can best manage 3PL relationships during peak trading to improve customer experiences.

The track also looks at how retailers can work together operationally to drive sales, ensuring your returns policy avoids business disruption and what operational excellence will look like in 2020 and how you can best prepare. 

 

09.25-09.30 Chair’s Introduction
09.30-10.00

Opening Keynote Address:

Using Innovation In Warehouse Management To Maximise Operational Efficiencies And Drive Customer Experience
John Munnelly, Head of Operations, John Lewis Plc

  • Understanding what world-class warehouse management looks like in 2018 and how innovation will impact your profits and customer experiences
  • Ensuring your infrastructure is agile enough to maintain excellence, scale and remain profitable when customer expectations are high  
  • Using machine learning and artificial intelligence to optimize your operations and drive efficiency
  • Evaluating how robots can cost-effectively be used to automate your warehouse, reduce costs and drive productivity
  • Assessing which packaging innovations will drive customer engagement and differentiation whilst remaining eco-friendly and secure
10.00-10.30 Networking Break
10.30-11.00

Case Study:

Assessing How Pureplays and Bricks & Mortar Retailers Can Best Collaborate On Delivery So Everyone Benefits

  • Evaluating how a pureplay can best integrate their operations with a bricks and mortar retailer to drive delivery customer experience and sales
  • Understanding the new sales opportunities the relationship creates for the bricks and mortar partner
  • Ensuring operational excellence with the returns procedure
  • Overcoming the challenge of brand protection when things don’t go to plan
  • Assessing where this relationships is headed to drive new opportunities for all parties  
11.05-11.35 Sponsor Session
11.35-13.10 Networking Lunch
13.10-13.15

Welcome Back From The Chair

13.15-13.45

Case Study:

Managing Relationships With 3PLs During Peak Delivery Periods Of Delivery To Improve Customer Experience

  • Establishing best practices of improving forecasting accuracy across job functions during periods of peak delivery
  • Evaluating how to strengthen your relationships with 3PLs when companies are fighting over limited capacity
  • Understanding which 3PL integration pitfalls to avoid when demand is high
  • Ensuring your 3PL relationships allow you to remain agile, scale your business and drive profits during peak periods
  • Assessing how to manage peak expectations with 3PLs, customers and staff to ensure smoother operations
13.45-14.15

Networking Break

14.15-15.00

Panel Discussion:

Ensuring Your Returns Policy Supports Sales Whilst Avoiding Disruption To Your Business
Panellist TBC, Narvar

The moderator will ask some of the following questions:

  • Which returns policies are the most effective for retailers in 2018?
  • How can you overcome the barrier returns creates for sales whilst minimizing the impact on the bottom line? 
  • How can you best turn returns into an opportunity to differentiate for your business? 
  • What steps can you take to make the returns process easier for your customer and for your business? 
  • How can you best communicate your returns options to your customers?
  • What key operational pitfalls should you watch out for when dealing with returns from another country? 
  • How should you approach shipping with one carrier and returning with another?
  • When is charging for returns and acceptable policy?
  • Which technologies offer the most value in an effective returns strategy?
  • What should a returns strategy look like for large items?
15.05-15.35

Closing Keynote Address:

Evaluating What Operational Excellence Will Look Like In 2020 And What You Should Do Now To Prepare
Dave Crellin, Head of Online Operations, Sainsbury's

  • Evaluating how warehouse management will develop over the next two years
  • Assessing which new operational strategies retailers will be using by 2020 for peak delivery periods
  • Predicting how will returns strategies change over the next two years
  • Assessing which new supply chain innovations are likely to become commonplace by 2020
  • Understanding the impact of the cloud in retailers’ infrastructure decisions by 2020
  • Evaluating what retailers can do today to prepare for the operational landscape of 2020 delivery  
15.35-15.40 Chair’s Closing Comments

 

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 9
The NEC Birmingham

Gold Sponsors

 

Silver Sponsors

Silver Sponsors

Contact

Clarion LogoT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.