Internet Retailing Expo

Innovation Hub

You don’t need to be big to innovate

You don’t need to be big to innovate

Innovation doesn’t just come from the big players with more resources and investment; it also comes from the small emerging start-ups who can spot a gap and quickly develop a product or service.

Swing by the Innovation Hub as we've gathered the most innovative entrepreneurs and emerging technologies. 

TrueStart, Europe’s only independent retail and consumer accelerator and investment fund - along with startups - will be presenting new technological solutions and platforms that are disrupting the retailing space.

Covering all things; checkout-conversion improvement, home-delivery, data analytics, search optimisation, bottom-line improvement, supply chain management and anti-counterfeit measures, innovating in the last-mile and data-driven videos.

We're proud to showcase



Visit stand: J3

Photospire empowers brands to inspire customers with unique, evolving videos they love, enabling a future where no two people will watch the same, generic video ad on Facebook or web platforms. It creates data-driven videos that are so relevant and useful they feel like a personalised story rather than an advert.



Visit stand: J3

PostTag is a mobile-friendly navigation tool that can pinpoint anything, anywhere, helping drivers to improve daily productivity by at least 10%. PostTag has conducted research with more than 200 delivery drivers, with feedback revealing that among the most common causes of late or unfulfilled deliveries, are “hard-to-find” rural addresses, and “after-dark” deliveries.

PostTag solves these and other issues associated with the “last mile”, where current SatNav and online mapping systems cannot accurately locate a specific address. 



Visit stand: J3

StreetDots' technology connects street traders with landlords through simple one-stop booking. The result is a network of smart street trading pitches, each occupied by a different vendor every day. This allows traders to reach new audiences and showcase their brand, be it street food, fashion or the next big thing. 



Visit stand: J3

Milkman is a Home-Delivery service that helps Online Shops improve checkout conversion rates by offering granular and custom Time Windows at minimum fee, on Same-day too. Kill frustration by letting Shoppers schedule a delivery appointment in line with their expectations before they abandon the shopping cart. 



Visit stand: J3

For too long retailers have been limited to filters and search; now retailers can deploy Hullabalook to let their customers explore any product range and find what they want to buy faster. Hullabalook delivers huge conversion uplift on mobile, tablet and desktop as seen on



Visit stand: J3

TrueStart is a central London based investment hub specifically designed to support innovation in the retail and consumer sectors, bringing together the brightest young minds and startups under one roof in order to create the products and solutions that will transform the future of these industries.



Visit stand: J3

Pixoneye is the only company with the capabilities to analyse the untapped resource of companies’ end users' mobile photo galleries.



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choiceMaster is a new start-up company specialising in applying mathematical and Artificial Intelligence (AI) methods as a means of enhancing the capabilities of business system applications.

We enable our clients to apply customer-focused solutions to intelligently evaluate, justifiably recommend, and explain the basis of decision for the best option available given any number of competing product or service choice alternatives.



Visit stand: J3

Blockverify uses secure distributed ledger technology and IoT to redefine supply chain management and anti-counterfeit measures across industries.

Our system increases efficiency, speed of operations, security, and brings transparency to supply chains. Embedded anti-counterfeit mechanism helps to protect brands.



Visit stand: J3

LogistCompare is a MarketPlace solution for retailers and warehouse providers.  This system enables companies seeking warehouse space (particularly retailers) to receive, at the touch of a button, a selection of warehouses fitting their needs, including rates and reviews from other users. It will also allow warehouse providers to promote their services and rent space out. 


ZigZag Global

Visit stand: J3

ZigZag is a SAAS platform that helps retailers manage eCommerce returns globally. We provide retailers with a branded portal that customers can use to manage and pay for returns, choosing from a selection of convenient and localised options. 

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

Gold Sponsors


Silver Sponsors

Silver Sponsors


Clarion LogoT: +44(0)20 7384 7802  E:

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.