Internet Retailing Expo


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Early Birds

Leading Merchandising Platform Delivering Real-time Predictive Personalisation


Early Birds is a unique predictive marketing platform, customised to meet your needs to deliver real-time personalised buying experiences for your customers. Early Birds merchandising platform brings the mobile experience to a whole new level with state of the art technology which considers all the data from the online and mobile experience including customer data, geolocation data, weather data and browsing history. Ultimately designed to increase key metrics such as revenue, conversation rates and average order value our platform allows clients the opportunity to AB test algorithms (Ours, Yours, Third Parties, Open Source) to automatically identify the best performing strategies for each area of your website. 

  • Personalisation - Discover the personalisation platform that has taken the French fashion sector by storm
  • Merchandising - Understand how we maximise user segmentation to tailor merchandising
  • ​Predictive Algorithms - Learn how Early Birds can help you benchmark multiple algorithms to deliver the best results 
  • ​Data Enrichment​ - This clinic will share with you the attributes, values, rules and tags you can use to merchandise and build personalised recommendations
  • Performance - ​See live client examples 
Book This Clinic


36 rue Scheffer , 75116 Paris, FRANCE
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

Gold Sponsors


Silver Sponsors

Silver Sponsors


Clarion LogoT: +44(0)20 7384 7802  E:

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.