Internet Retailing Expo

2018 Conference Tracks

  • Marketing & Customer Obsession

    Marketing & Customer Obsession

    21 March, Theatre 1

    With customer expectations getting ever higher in an increasing complex market of channel options an effective marketing strategy has never been more essential for successful Internet Retailing. 

    The ‘Marketing & Customer Obsession’ track will help you understand customer-centricity and its role in eCommerce as well as what steps you can take to ensure your SEO remains effective in 2018.  We’ll also focus on how sales and customer engagement can be increased through personalisation, how to drive profitability from social media and how you can achieve real insight and ROI from your customer data. monetate

  • International Growth

    International Growth

    21 March, Theatre 2

    With the uncertainty Brexit has created for eCommerce; many retailers are increasingly looking to international markets from growth opportunities.  Although the opportunity is huge; trading internationally is a complex process. 

    The ‘International Growth’ track will help you improve your international efforts through effective localisation and enable you to drive customer convenience through efficient international logistics and delivery. We’ll also look at the key international eCommerce challenges and how they can be overcome as well as highlighting which countries offer you the best growth opportunities.  ingenico group

  • Mobile-First


    21 March, Theatre 3

    With the explosive growth of mCommerce retailers have had to accept that their customers are now mobile-first but how can you ensure your business moves to a mobile-first strategy and fully engages the mobile shopper?      

    The ‘Mobile-First’ track will address this challenge and show you how you can boost sales through moving from a mobile-friendly focus to a truly mobile-first strategy.  We’ll look at the role of social media through mobile devices and how it has become transactional, improving loyalty through apps and how you can deliver a great mobile shopping experience that keeps customers spending. klarna

  • The Final Mile

    The Final Mile

    21 March, Theatre 4

    With the options for customer delivery rapidly growing and with some retailers even providing an hourly delivery option; the final mile is fast becoming a key way to differentiate yourself from your competitors.  This crucial track looks at same-day delivery and how you can ensure it enhances customer experience, using tracking effectively to differentiate your offer and what an effective final mile strategy should look like to ensure Black Friday success.  

    We’ll also discuss the plethora of new delivery options, how customer convenience in delivery will change by 2020 and assess how drones and robots will be used to offer a world-class delivery experience. Bringg Logo

  • Beyond Channels

    Beyond Channels

    22 March, Theatre 1

    Customer expectations across retail are rising at a quicker rate than ever before.  Customers want to shop whenever, wherever and however they desire and now expect an increasingly seamless experience across channels. 

    The ‘Beyond Channels’ track will help you face this challenge and drive customer engagement through a united and friction-free shopping experience.  The track will help you re-think your stores to engage the seamless shopper, drive ROI from click & collect, capitalise on the single customer -view and create the right internal culture for your staff to achieve a seamless customer mind-set. Barclaycard Logo

  • Innovation & the Future

    Innovation & the Future

    22 March, Theatre 2

    Many retailers are embracing new innovations as a way to maximise engagement and drive market share.  Others are partnering with start-ups or even starting their own innovation labs to ensure they stay ahead of the game.  

    This track will look at four of the key innovations that are making the most impact on retail- artificial intelligence, augmented/virtual reality, IoT and voice-activation.  You’ll learn what these innovations really mean for retail and how they can best be used to engage your customers and increase your sales.  We’ll also have a panel on what retail will look like in 2020 to help you form forward-thinking strategies to take back to the office. Iponweb

  • Marketplaces & B2B

    Marketplaces & B2B

    22 March, Theatre 3

    This track looks at two key growth areas for eCommerce; marketplaces and B2B.  The marketplaces session in the morning focuses on helping you understand how to drive and sustain real international growth through a successful marketplace strategy and how you can expand through creating your own marketplace. 

    The afternoon sessions focus on the growing importance of b2b.  We’ll look at how a b2b company can successfully transform itself into a digital business, what b2b can learn from b2c eCommerce and how b2b organisations can drive sales through an effective customer-centricity strategy. Amazon mGage

  • Operational Excellence

    Operational Excellence

    22 March, Theatre 4

    The ‘Operational Excellence’ track focuses on the supply chain, operations and logistics element of internet retailing.  Attend this track to understand how you can use innovation in your warehouse to improve your operational efficiency and how you can best manage 3PL relationships during peak trading to improve customer experiences.

    The track also looks at how retailers can work together operationally to drive sales, ensuring your returns policy avoids business disruption and what operational excellence will look like in 2020 and how you can best prepare. Narvar Logo

  • Marketing & Customer Obsession
  • International Growth
  • Mobile-First
  • The Final Mile
  • Beyond Channels
  • Innovation & the Future
  • Marketplaces & B2B
  • Operational Excellence



21 March, Theatre 2
  1. Welcome from IRX/EDX 2018 Chair
  2. Opening Keynote Address




  3. Chair’s Introduction
  4. Opening Keynote Address

    Evaluating Which Countries Offer You The Best Opportunities To Increase Your Customer Base And Are The Right Fit For Your Expansion Plans

    • Assessing international markets according to current sales level, demand potential and local competition
    • Identifying new, less obvious territories that can become new goldmines for your business
    • Choosing the right model between central management, cross-border, local operations or just passive sales
    • Using marketplaces to reduce risk or to expand your business further in a given market
    • Adapting your marketing according to markets in order to increase recruitment
    • Adapting your offer, pricing and merchandising per market in order to increase conversion



    • Joël Palix
      Company Logo
  5. Case Study

    Improving International Success Through Highly Effective Localisation Strategies

    • Evaluating which elements of your international eCommerce strategy will need to be localised
    • Implementing best practices of localisation that will ensure you can trade credibly internationally
    • Driving more conversion through overcoming key language barriers both online and in contact centres
    • Evaluating the benefits of a local partner to improve the success of your localisation
    • Understanding the role of omnichannel in an effective localisation strategy



    • Geoff Bull
      Company Logo
  6. Sponsor Keynote

    Connecting To The Future Of UX Expectations Across The Globe

    • Offering an enticing and positive customer experience when expanding into new markets
    • Connecting with target demographics effectively to capture a greater share of international sales
    • Creating a consistent and flexible customer experience through a seamless international payment strategy
    • Focusing on a seamless UX across devices to transcend cultural and geographic borders
    • Understanding which localisation factors you need to consider to make your payment experience as frictionless as possible for your customers



    • Christoffer  Rutgersson
      Company Logo
  7. Welcome back
  8. Case Study

    Understanding What Successful Marketing Looks Like When Expanding eCommerce Across Borders

    • Centralisation vs. decentralisation: how to determine what to do best where?

    • Efficiency vs. effectivity: how local do you have to be?

    • Building a flexible organisation to keep up the pace of the market in an international organisation

    • Building a digital culture to facilitate collaboration across borders



    • Daniel Infanger
      Company Logo
  9. Panel Discussion

    What Are The Biggest Challenges Retailers Face When Expanding Internationally And How Can You Best Overcome Them?

    The moderator will ask some of the following questions:

    1. What challenges do retailers face with international localisation and how can you overcome them?
    2. Which logistics, delivery and returns challenges do retailers need to watch out for when expanding internationally and how can you avoid them?
    3. Which HR policies present the biggest challenge within international retailing and how can you face them effectively?
    4. Which territories have proven the most challenging for international expansion and are they still worth the risk?
    5. What marketplaces challenges do retailers most frequently face when expanding globally and what should you do to protect yourself from them?
    6. How do you know when is the right time to pull out of an international territory?
    7. What challenges do retailers face when communicating with international customers and how can you overcome them?



    • Daniel Infanger
      Company Logo
    • Jan Mehmet
      Company Logo
    • Julien Callede
      Company Logo
    • Matt Curry
      Company Logo
  10. Closing Keynote Address

    How Can a Manufacturing Brand Grow Effectively And Increase It’s Customer Base Through Moving Into International Retailing? (provisional content) 

    • Understanding the market, the customer and how your brand fits
    • Developing the right channel strategy
    • To what extent do you need to think global, and act local, and how does this impact on your go to market strategy
    • Simplifying the complexities of international supply chains to optimise the customer experience
    • Evaluating country-specifics regarding international investments, and legal requirements
    • How do you test and learn at low risk and then scale?



    • Alan  White
      Company Logo
  11. Chair’s Closing Comments
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

Gold Sponsors


Silver Sponsors

Silver Sponsors


Clarion LogoT: +44(0)20 7384 7802  E:

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.