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Mobile and Social Commerce Conference |
Sponsored by:
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| Presentations |
Conference Day 2: March 22nd |
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10.00 - 10.30 |
KEYNOTE: Mobile set to boom in retail
PayPal sees the future of retail as mobile and has extensive research to back it up. Here the company sets the scene with an in depth look at the mobile landscape
Tim Gulson, Strategic Business Development Manager, PayPal |
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10.30 - 11.00 |
The Social and Mobile Purchase Journey
Reevoo will look in depth at the new social and mobile purchase journey and how retailers can rise to this new challenge to build trust and drive sales uplifts of 18%. As well as sharing real world case studies of how Reevoo partners are utilising social content as a key conversion driver across all channels, including mobile, in-store, social and online.
Richard Anson, Founder and CEO, Reevoo
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| 11.00 – 11.30 |
Mobile glues together multichannel retailing
- What are the considerations in creating an appropriate mobile solution for your business?
- How to Integrate mobile into your multi-channel strategy?
- What features are you going to use, such as location, vouchers and coupons
- What approach should you take to mobile – including apps and m-web and device considerations
- The technical aspects of deploying a mobile solution
- What does success look like and how to measure it
Vic Watson, Head of Direct IT, Mothercare
Fraser Davidson, Director of Technology Services,
Javelin Group |
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| 12.15 – 13.00 |
The ideal way to do m-web
Designing for mobile web is not just about optimizing your website for mobile. In reality it means rethinking the whole process. Here we find out how one technology looks to be the responsive web design that makes your site work on any device now and in the future
Speaker: Paul Boag, Headscape |
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| 13.30 – 14.00 |
AFTERNOON KEYNOTE: What do consumers actually want from mobile retail
A look at research among real consumers as to what they want to use mobile for in a retail context – and how that affects your m-retailing strategy.
Speaker: Scott Dodgson, Director - Research, Insight, Consulting, SKOPOS market insight
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| 14.00 – 14.15 |
The personal marketing touch
• Mobile marketing 101
• How to use mobile marketing to drive users to your site, store and more
• Case studies of how big name retailers and brands around the world have used mobile marketing
Speaker: Alex Meisl, CEO, Sponge |
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| 14.15 – 14.45 |
Coupon & vouchers: unlocking their secrets
Coupons and vouchers are one of mobile’s early successes in retail. We find out how to make best use of them and where they are going next.
Russell Buckley, Eagle Eye Solutions |
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| 14.45 – 15.30 |
PAYMENTS PANEL
Mobile payments are going to be key to closing the m-commerce circle, but what is on offer. Our panel will show you what’s what.
Speaker:
Chris Newell, CEO, ImpulsePay
Gabriel Hopkins, Head of eCommerce Products, WorldPay
Charles Bennett , Mobile Money Network
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| 15.30 – 15.45 |
Mobile and social recommendation – how to exploit it
- Why mobile is social media
- The role social recommendation plays in the purchasing funnel
- How retailers can use it to their advantage
Speaker: Anton Gething, Co-Founder and Product Director, nToklo |
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| 15.45 – 16.30 |
Panel Debate
Our panel of experts, retailers and social media companies and mobile experts will discuss:
- The true meaning of social retailing – new rules or new channel?
- How social commerce fundamentally changes the consumer purchase journey
- The role of consumer recommendation and review in growing the retail business
- How retailers can use social media to engage and entice
- The role of mobile
- Where this all fits into the multichannel retail model
Speaker:
Richard Anson, Founder and CEO, Reevoo
Anton Gething, Co-Founder and Product Director, nToklo
Chris Withers , Smarter Commerce Lead, UK and Ireland, IBM Corporation |
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| TITLE SPONSOR |
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| Fast Track Conference Sponsor |
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| Enterprise Conference Sponsor |
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| Mobile and Social Commerce Conference |
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| Customer Experience Conference |
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| Badge Sponsor |
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| Bag Sponsor |
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| Coffee Shop Sponsor |
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