eBook: How to serve the empowered customer, when what they want is changing13-Feb-2018
Welcome to the age of customer empowerment
Download the eBook below
Fast-developing digital technologies have put information about products, prices, retailers – and their competitors – into the hands of the customer as never before. It’s a level of empowerment that means shoppers are now fully informed and have the tools to hand to make the buying choices that work best for them. Now consumers are able and increasingly willing to browse and buy items as big as a holiday, a car, or a washing machine from their smartphones or other digital devices, at any moment of the day.
What does that mean for retailers? What are the new essentials of customer engagement in a connected world? How do they make it easy, convenient and profitable to give consumers the experience they demand? Why is it important to develop long-term relationships with customers that span sales channels – and how do they make the first move to gain the shopper’s attention?
In this eBook we’ll be summarising best practice approaches that have worked for IRUK Top500 retailers and sharing the vital questions that retailers need to answer in order to be sure they give their customers what they want in a highly competitive market.
Download your free copy below