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Ecommerce is Dead

16-Feb-2017

Internet Retailing Events, most downloaded guide, ‘ECOMMERCE IS DEAD LONG LIVE MULTICHANNEL’ provides an in-depth outlook on the key areas essential for success in retail marketing. 

With rapid developments taking place in technology, the retail game has been changed completely. Retail should no longer be viewed as separate channels competing against each other. Instead, it should now be grasped from a multichannel perspective.

Consumers are becoming less patient and expect retailers to provide a seamless shopping experience anytime and anywhere. Although consumers are more demanding, marketers are still failing to meet customer demands in all aspects of the customer journey.

The paper has been split into five key themes, highlighting what marketers should be getting involved in during 2016, supported by research and stats from The IRUK Top500 Report and other relevant sources.

The themes covered in this paper include:

GET TO KNOW YOUR CUSTOMER

This explores the importance of understanding the customer and stresses that retailers that sell in the way their customers buy, or want to buy, are more likely to convert visitors.

CREATE THE NEED

This theme looks at key areas in digital marketing such as: SEO, CRO, PPC and re-targeting and gives suggestions on how to make sure a customer chooses you over a competitor.

MAKE PAYMENTS

Although payments may not seem like a natural fit for a marketer but, the ramifications of a badly implemented payments gateway can undo all your hard work in getting a customer to the buy button. This section looks at mobile-friendly options, security and fraud strategies and international payments methods.

AMPLIFY YOUR MESSAGE

If you are thinking about ways of reaching bigger audiences, helpful tips and suggestions are given here on how an online marketplace might be a good move for your business.

DELIVERING ON YOUR PROMISE

Successful marketers are now getting involved with and leveraging their delivery proposition to win more sales. Looking at different types of delivery options, this section gives an overview of needing to optimise fulfilment options to prioritise customer needs.

Download your free copy below


 

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  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 9
The NEC Birmingham

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Contact

Clarion LogoT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.