Conversant - Keep your customer coming back for more: The power of personalisation
True personalisation is solution to a host of digital advertising issues, not least the woeful state of cross-channel and cross-device attribution. In fact, recent research shows that 75% of businesses say personalised communication is essential to their future. Yet only 12% are truly equipped for it.
This talk will discuss how brands can activate data for personalisation today, maintaining an ongoing connection across channels and devices.