commercetools GmbH - How do you transform Europes largest bicycle cooperative into an online retailer?
The company: ZEG connects 1,000 owner managed bicycle dealers, selling well known bicycle brands such as Specialized, BULLS or Pegasus.
The challenge: Responding to changing customer buying behaviour and the continuing success of online pure play brands like Canyon or Radon, the company wanted to build an adaptable, future proof omnichannel commerce solution. Primary goal was to provide their dealer network a fully managed, flexible online sales platform to create inspiring brand shops within the matter of days rather than weeks or even months.
The solution: In this workshop, you learn how ZEG mastered the challenges of integrating heterogeneous online sales infrastructure and multiple SKU data across various systems, into a future proof, flexible online commerce solution for their dealer network. The solution is based on the Magnolia CMS and the cloud-native, microservices based commercetools commerce platform.