Internet Retailing Expo

Omnichannel Theatre

Hero background


commercetools GmbH - How do you transform Europes largest bicycle cooperative into an online retailer?

Omnichannel Experience Theatre D2

The company: ZEG connects 1,000 owner managed bicycle dealers, selling well known bicycle brands such as Specialized, BULLS or Pegasus.

The challenge: Responding to changing customer buying behaviour and the continuing success of online pure play brands like Canyon or Radon, the company wanted to build an adaptable, future proof omnichannel commerce solution. Primary goal was to provide their dealer network a fully managed, flexible online sales platform to create inspiring brand shops within the matter of days rather than weeks or even months.

The solution: In this workshop, you learn how ZEG mastered the challenges of integrating heterogeneous online sales infrastructure and multiple SKU data across various systems, into a future proof, flexible online commerce solution for their dealer network. The solution is based on the Magnolia CMS and the cloud-native, microservices based commercetools commerce platform.

Martin Moellmann, Senior Sales Consultant - commercetools
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

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InternetRetailing Expo is owned by Internet Retailing Events part of Clarion Events Ltd.
We host board level events for multichannel retailers across Europe and work in partnership with InternetRetailing Media, who are the leading magazine portal for European eCommerce.