Magnolia - Real omnichannel
During intensive interviews about omnichannel, Magnolia looked its customers deep in their eyes and asked: What does omnichannel really mean to you? How real is it? What’s hype and what’s actually being done? How does orchestrated communication across channels work in real-life? All those conversations with our customers led to unique insights into the daily battles of omnichannel practitioners, planners and dreamers. This workshop will explore the ways businesses like MOO and Tesco create omnichannel experiences, show real examples of how it’s done—and dig into what is still ahead for all of us.