OmniCX - Know and engage your customers without the budget of Tesco
Bhavish Sood, Venture Partner - 3737 NorthView Full Profile
The vendor landscape for eCommerce solutions has seen dramatic change in the past five years with all the main platforms being acquired by Oracle, IBM Salesforce and SAP giants in order to build out a complementary suite of applications for Customer Experience. This is good news if you're a tier 1 retailer with budgets to match, but not so good if you're a mid market retailer or pure play and stuck in the chasm wanting more than just a simple store or the risk of having to build out your own solution with open source components.
In his presentation, the speaker will focus on a host of soft and technology issues that are impacting the mid market retailer today and how the drive to unified channel experience becomes a imperative to compete against the likes of Amazon, while on a budget and support appropriate for your business.