Internet Retailing Expo



Alan Wizemann
Vice President - Digital Product and Guest Experience

Opening Plenary Address

5th April | 09:30 - 10:00 | IRX17
Digital to Drive Global Growth and Customer Satisfaction

Read Alan's bio

Lululemon Fun Facts

"As a design-led company, curiosity is at our core. We’re constantly thinking about how we can innovate our process, our gear, and our social impact so we can elevate the world from mediocrity to greatness."

  • Surfing and snowboarding enthusiast Chip Wilson founded Lululemon in 1998, shortly after taking his first yoga class in Vancouver
  • Lululemon Athletica Inc. went public in 2007
  • Lululemon refers to its store clerks as 'educators'
  • Cotton used to the be the go-to apparel choice of those who do the downward dog
  • The top five physical retailers (by sales per square foot) in US  malls — Apple, Warby Parker, Tiffany & Co., Lululemon and Michael Kors

The Digital Store Experience

"We're innovating a lot around digital, such as changing rooms which show reflectivity on products that you might not be able to see in the store light.

We’ve also thought about how to showcase product functionality in a physical store space and have a lot of video footage throughout the store.

For example we're bringing in the voices of our ambassadors and designers, so we might have a designer talking about how they created a print. People want to know who’s behind the product more and more."

Lee Holman, Creative Director

You might also like to...

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.