Internet Retailing Expo

Cally Russell

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Cally Russell

Cally Russell

Founder & CEO, mallzee
Mallzee, the UK’s leading multi-retailer shopping app, was started in 2013 by 29 year old Cally Russell who spotted an opportunity to ‘fix’ the broken experience that was shopping on mobile. From a standing start in December 2012 the Dundee University Graduate, with no background in technology, has grown Mallzee to employee 25 people, raised over £3m in investment and won a range of tech, fashion and entrepreneurial awards. With Mallzee firmly established as the UKs leading multi-retailer shopping app enjoying over 1.1 million downloads and millions of product interactions daily the Mallzee team have harnessed the unique real time consumer preference data generated to develop retailer insight and forecasting products. These B2B products enable retailers to make improved stocking, merchandising, marketing and pricing decisions based on real time real user product opinions overlaid with demographic details such as age, location and gender. Potential products can be tested with Mallzee users in an authentic shopping environment, prior to retailers placing costly stock orders. Recently Cally was selected by Forbes for their prestigious 30 Under 30 European influencers list and has also featured on the cover of Drapers as one of their 30 Next Generation - Ones To Watch.
Sessions
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 6
The NEC Birmingham

Gold Sponsors

 

Silver Sponsors

Silver Sponsors

Contact

Clarion LogoT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.