Internet Retailing Expo

Michael Braybrook

Michael Braybrook

Michael Braybrook

Director of Enterprise Solutions , mGage

Michael is an advocate of omni-channel marketing, he is passionate about helping brands to find the right channels to engage with customers.


A keen follower of innovation within mobile, online & SaaS, Michael believes that best route to overcoming many of the challenges brands are faced with in today's market place is to understand how customers interact at all stages of the lifecycle, from acquisition through retention.


mGage the world’s no.1 mobile engagement company unique data analytics platform provides insight that no other mobile marketing company can offer, measuring the full effectiveness of a campaign from pre to post click interactions. Our products & solutions are used by Fortune 1000 companies across the globe and we have global Omni channel connectivity.

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

Gold Sponsors


Silver Sponsors

Silver Sponsors


Clarion LogoT: +44(0)20 7384 7802  E:

InternetRetailing Expo is owned by Internet Retailing Events part of Clarion Events Ltd.
We host board level events for multichannel retailers across Europe and work in partnership with InternetRetailing Media, who are the leading magazine portal for European eCommerce.