Priya Iyer is Chairman and CEO of Vee24, the leader in live customer engagement technology. With over 25 years of diverse international experience she has worked with numerous global retail brands including Microsoft, Coca-Cola, Kimberly Clark, and Ford Motor Company, and several European brands including DFS, Schuh, Wickes and Bathstore. She is passionate about using technology to create new, high-value customer experiences producing outstanding business results. As a serial entrepreneur, she speaks frequently and has authored several articles on this topic. Priya holds a bachelors and masters in Computer Science and an MBA from the MIT Sloan School of Management.