Over 25 years of multi-channel retail experience, spanning digital, online, mobile, catalogue, concession, department and fashion stores, both in the UK, US and Europe. Customer and product focussed, with core experience in digital, direct marketing, merchandising, transformational change, strategy and leadership. Sara joined Hotter at the beginning of 2016, with the remit to fix and stabilise a business that had gone through rapid growth but was starting to falter, and then step change the growth trajectory, with international expansion the key driver. Sara’s early career was spent in merchandising at River Island and then Debenhams gaining buying and merchandising experience in clothing and footwear. A career move in merchandising brought her to the North West, as Merchandising Director for GUS, where she led the clothing and footwear merchandising teams. Subsequently she went on to lead the integration of GUS and Littlewoods with Shop Direct the resulting business. Following this role in transformational change, she moved into marketing at Shop Direct as a Brand Director responsible for creating the brand isme, targeting the 50+ female consumer. Her last role prior to joining Hotter was European Managing Director at Lands’ End, a classic American lifestyle brand targeting the more mature customer. Here she was responsible for modernising the business and leading its digital transformation in the UK, Germany, Austria and France. Outside of work her passions include: Skiing, yoga, pilates, cookery, and retail therapy, with a real weakness for buying shoes!
30-Mar-2017 by: Rolf Visser, Vice President of Global Marketing at Payvision and Acapture
With more connected devices and better networking, the technology surrounding digital payments is co ...
I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
Director of Digital Product, House of Fraser
IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
Deputy Head of eCommerce, Schuh
The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
Head of Sales UK & Ireland, Ingenico ePayments
I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
Global Head of eCommerce, GANT
This is one of the best places from a networking perspective to meet new people.
Omni Channel Director, B&Q
IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
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