Internet Retailing Expo

Sarah Stagg

Sarah Stagg

Sarah Stagg

Digital Director, The Rug Company

Sarah started her retail career at Debenhams, initially in a digital marketing role before moving into product development launching Debenhams first iPhone app and subsequent android and iPad apps. She then took responsibility for digital development across channels before being approached to head up House of Fraser's Business Development team. This gave her an opportunity to get involved in bricks and mortar, running their Click and Collect operation and their Online Stores. In the latter part of her career at House of Fraser as Director of Digital Product she was responsible for a team of 55. While at House of Fraser Click and Collect grew from £75m to £150m and NPS increased 2%. In September 2017 Sarah joined The Rug Company a PE backed luxury rug retailer as Digital Director with significant growth aspirations. 

  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

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Silver Sponsors

Silver Sponsors


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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.