Internet Retailing Expo

Shehnaaz Chenia

Shehnaaz Chenia

Shehnaaz Chenia

Global eCommerce Director, The Lego Group

Shehnaaz’s experience spans the full-spectrum of digital where she has spent the last 14 years working for a number of consumer brands namely AOL, Microsoft, BSKYB, and Amazon’s Audible from on-line advertising sales right through to product development.  Now at The LEGO Group, Shehnaaz is trying to find new ways to excel LEGO’s e-Commerce proposition across both 3rd party retail and direct channels online and drive sustainable eCommerce growth.   She is very excited to connect with peers at IRX to discuss challenges, best practices, and where e-Commerce is heading.


  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

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InternetRetailing Expo is owned by Internet Retailing Events part of Clarion Events Ltd.
We host board level events for multichannel retailers across Europe and work in partnership with InternetRetailing Media, who are the leading magazine portal for European eCommerce.