There has been a buzz surrounding personalisation for a while now - lots of businesses are doing it, but who is really doing it well?
When should your conversion programme become personalisation? Should we all start off with a testing programme and then graduate to personalisation or can we start with personalised experiences right off the bat?
Optimizely and Code will use client case studies and the Optimizely X platform to demonstrate use cases for both.
Five key takeaways
- How to improve your experimentation strategy (Code)
- The best methods for coming up with test ideas (Code)
- How to get the best return from your conversion programme (Code)
- Learn when is the right time to start personalising your digital experience (Optimizely)
- How to make the most effective start to your personalisation campaigns (Optimizely)