Internet Retailing Expo

The Omnichannel Experience

Customers don't do business with channels; they do business with brands

What will be covered?

It is imperative for companies to support consumers wherever they may be and deliver an experience that's consistent and relevant regardless of how and where they choose to engage.

The Omnichannel Experience Theatre will give you the chance to learn insights from industry experts on how to tackle these challenges, successfully connect your retail operations, and take advantage of the opportunities of true Omnichannel retailing.

Day 1 | 21st March

Location: Workshop Room 3

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  1. OmniCX - Practical guidance for Customer Analytics in the age of GDPR

    What will be the impact of GDPR on customer analytics for omni-channel retailing?
     
    Retailers have come to rely on the power of big data analytics and machine learning to increase sales and maximise profits across different channels, but how will current analytics tools cope with the new regulations under GDPR.
     
    From May this year GDPR will introduce significant changes into the laws around capturing, storing and processing customer data. In this workshop we will look at the impact of these changes on customer analytics, and look at ways to keep benefiting from customer data without falling foul of the law.

    • Understand which parts of GDPR internet retailers need to worry about;
    • Understand the consequences of GDPR for traditional approaches to customer analytics;
    • Specifically look at how having multiple stores of customer data in different apps increases the risk for    GDPR;
    • Learn how using a single central store of customer data can make compliance with GDPR easier and less costly
    • Tom Martin
      Company Logo
  2. Genie Goals - Winning Paid Social and Search Strategies for Retailers

    In five short years Luca Senatore has helped lead Genie Goals grow from being an agency with one small client, to one named by Google as the most innovative agency in EMEA for Google Shopping, and in the top three for Paid Search and Growing Businesses Online. 

    In this talk Luca will share some of the secrets that propelled Genie Goals to this success, focusing on two topics close to his heart: paid social and paid search. He will illustrate top strategies and dos and dont's that will help any retailer navigate the hugely competitive digital marketing landscape.

    From this talk expect:

    • Actionable ways to improve your performance in PPC, Shopping and Facebook
    • To gain an increased understanding of the lifecycle, and engagement on different channels 
    • To uncover creative ways of using paid social and PPC
    • Gain an understanding of branding vs acquisition on paid search and paid social

Day 2 | 22nd March

Location: Workshop Room 3

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  1. Genie Goals - Winning Paid Social and Search Strategies for Retailers

    In five short years Luca Senatore has helped lead Genie Goals grow from being an agency with one small client, to one named by Google as the most innovative agency in EMEA for Google Shopping, and in the top three for Paid Search and Growing Businesses Online. 

    In this talk Luca will share some of the secrets that propelled Genie Goals to this success, focusing on two topics close to his heart: paid social and paid search. He will illustrate top strategies and dos and dont's that will help any retailer navigate the hugely competitive digital marketing landscape.

    From this talk expect:

    • Actionable ways to improve your performance in PPC, Shopping and Facebook
    • To gain an increased understanding of the lifecycle, and engagement on different channels 
    • To uncover creative ways of using paid social and PPC
    • Gain an understanding of branding vs acquisition on paid search and paid social

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  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 6
The NEC Birmingham

Gold Sponsors

 

Silver Sponsors

Silver Sponsors

Contact

Clarion LogoT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.