Internet Retailing Expo

The Omnichannel Experience Theatre

Customers don't do business with channels; they do business with brands

Customers don't do business with channels; they do business with brands

Catch-up below on all the videos and presentations from the Omnichannel Experience Theatre

It is imperative for companies to support consumers, wherever they may be and deliver an experience that's consistent and relevant regardless of how and where they choose to engage.

The Omnichannel Experience Theatre will give you the chance to learn insights from industry experts on how to tackle these challenges, successfully connect your retail operations, and take advantage of the opportunities of true Omnichannel retailing.

Day 1, 5 April 2017

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  1. Genesys - Digital disruption has created a tough dichotomy for businesses to struggle with .

    Digital disruption has created a tough dichotomy for businesses to struggle with – to remain relevant in the digital age, the brand must embrace the digital ecosystem; however, the cost of embracing it can often seem to outweigh the benefits.

    Solving the challenge of “digital proliferation” in our businesses will turn the cost of simply staying relevant, into revenue growth as digital business leaders; recognising the distinction between the art of the achievable and the art of the possible; all while keeping the bottom line in check.

    Richard will examine real-world examples of those critical success factors, providing actionable steps that build the foundation for success as a digital business.  Topics will include:

    • Artificial intelligence and automation:  how to create brand differentiation and customer satisfaction while not burning cash to get it right.
    • Virtual/augmented reality:  just a fad or does it have application for business?
    • Internet of everything:  what does it mean for customer experience when the “thing” is now directly connected to the business?
    • Mobile, social, web, contact centre:  solving the omnichannel challenge
    • Richard McCrossan
      Company Logo
  2. commercetools GmbH - How do you transform Europes largest bicycle cooperative into an online retailer?

    The company: ZEG connects 1,000 owner managed bicycle dealers, selling well known bicycle brands such as Specialized, BULLS or Pegasus.

    The challenge: Responding to changing customer buying behaviour and the continuing success of online pure play brands like Canyon or Radon, the company wanted to build an adaptable, future proof omnichannel commerce solution. Primary goal was to provide their dealer network a fully managed, flexible online sales platform to create inspiring brand shops within the matter of days rather than weeks or even months.

    The solution: In this workshop, you learn how ZEG mastered the challenges of integrating heterogeneous online sales infrastructure and multiple SKU data across various systems, into a future proof, flexible online commerce solution for their dealer network. The solution is based on the Magnolia CMS and the cloud-native, microservices based commercetools commerce platform.

    • Martin Moellmann
      Company Logo
  3. Apex Supply Chain Technologies - Click, Collect, Compete: The Hidden Path to Retail Success

    Consumers are responding to the convenience of Click & Collect; but demand seems to outpace supply as retailers struggle to execute these programs seamlessly

    Workshop Takeaways:

    •        Why some retailers succeed and others fail in Click & Collect
    •        Gaps in the Click & Collect process
    •        How to use Click & Collect to differentiate and compete
    • Jon Walkington
      Company Logo
  4. OmniCX - Know and engage your customers without the budget of Tesco

    The vendor landscape for eCommerce solutions has seen dramatic change in the past five years with all the main platforms being acquired by Oracle, IBM Salesforce and SAP giants in order to build out a complementary suite of applications for Customer Experience. This is good news if you're a tier 1 retailer with budgets to match, but not so good if you're a mid market retailer or pure play and stuck in the chasm wanting more than just  a simple store or the risk of having to build out your own solution with open source components.

    In his presentation, the speaker will focus on a host of soft and technology issues that are impacting the mid market retailer today and how the drive to unified channel experience becomes a imperative to compete against the likes of Amazon, while on a budget and support appropriate for your business.

     

    • Bhavish  Sood
      Company Logo
  5. Conversant - Keep your customer coming back for more: The power of personalisation

    True personalisation is solution to a host of digital advertising issues, not least the woeful state of cross-channel and cross-device attribution. In fact, recent research shows that 75% of businesses say personalised communication is essential to their future. Yet only 12% are truly equipped for it. 

    This talk will discuss how brands can activate data for personalisation today, maintaining an ongoing connection across channels and devices.

    • Elliott Clayton
      Company Logo
  6. Omnichannel for Independent Business: The Drone Factory x Lightspeed

    If you thought Omnichannel was just for large retailers then think again. Lightspeed proudly presents the story an inspiring start-up that launched an omnichannel business from day one.

    Hear from The Drone Factory about how they created a beautiful ecommerce shopping experience that integrates directly into their shop point of sale. From managing their customers, inventory and all their sales under one centralised system to being able to report on their business whilst out flying drones with their clients, this seminar is packed with tips on being customer-centric whilst saving time and effort, all within an SME budget.

    • Chris  Jones
      Company Logo
    • Colin  Price
      Company Logo

Day 2, 6 April 2017

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  1. Genesys - Digital disruption has created a tough dichotomy for businesses to struggle with.

    Digital disruption has created a tough dichotomy for businesses to struggle with – to remain relevant in the digital age, the brand must embrace the digital ecosystem; however, the cost of embracing it can often seem to outweigh the benefits.

    Solving the challenge of “digital proliferation” in our businesses will turn the cost of simply staying relevant, into revenue growth as digital business leaders; recognising the distinction between the art of the achievable and the art of the possible; all while keeping the bottom line in check.

    Richard will examine real-world examples of those critical success factors, providing actionable steps that build the foundation for success as a digital business.  Topics will include:

    • Artificial intelligence and automation:  how to create brand differentiation and customer satisfaction while not burning cash to get it right.
    • Virtual/augmented reality:  just a fad or does it have application for business?
    • Internet of everything:  what does it mean for customer experience when the “thing” is now directly connected to the business?
    • Mobile, social, web, contact centre:  solving the omnichannel challenge
    • Richard McCrossan
      Company Logo
  2. Magnolia - Real omnichannel

    During intensive interviews about omnichannel, Magnolia looked its customers deep in their eyes and asked: What does omnichannel really mean to you? How real is it? What’s hype and what’s actually being done? How does orchestrated communication across channels work in real-life? All those conversations with our customers led to unique insights into the daily battles of omnichannel practitioners, planners and dreamers. This workshop will explore the ways businesses like MOO and Tesco create omnichannel experiences, show real examples of how it’s done—and dig into what is still ahead for all of us.

    • Rasmus  Skjoldan
      Company Logo
  3. Apex Supply Chain Technologies - Click, Collect, Compete: The Hidden Path to Retail Success

    Consumers are responding to the convenience of Click & Collect; but demand seems to outpace supply as retailers struggle to execute these programs seamlessly

    Workshop Takeaways:

    •        Why some retailers succeed and others fail in Click & Collect
    •        Gaps in the Click & Collect process
    •        How to use Click & Collect to differentiate and compete
    • Jon Walkington
      Company Logo
  4. OmniCX -Know and engage your customers without the budget of Tesco.
    Advancements in digital technologies are helping blur the line between physical and digital worlds. A combination of IOT, AI and Advanced Analytics, Customer MDM are changing the way retailers look at customer experience. In his presentation, the speaker will focus on a host of soft and technology issues that are impacting omni channel go to market models and help the audience understand how to navigate these complex issues. 
    • Bhavish  Sood
      Company Logo
  5. Omnichannel for Independent Business: The Drone Factory x Lightspeed

    If you thought Omnichannel was just for large retailers then think again. Lightspeed proudly presents the story an inspiring start-up that launched an omnichannel business from day one.

    Hear from The Drone Factory about how they created a beautiful ecommerce shopping experience that integrates directly into their shop point of sale. From managing their customers, inventory and all their sales under one centralised system to being able to report on their business whilst out flying drones with their clients, this seminar is packed with tips on being customer-centric whilst saving time and effort, all within an SME budget.

    • Chris  Jones
      Company Logo
    • Colin  Price
      Company Logo

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    Sarah Stagg
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    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers

 

Location

Hall 9
The NEC Birmingham

Gold Sponsors

 

Silver Sponsors

Silver Sponsors

Contact

Clarion LogoT: +44(0)20 7384 7802  E: info@internetretailingevents.com

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.