Internet Retailing Expo


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Akeneo - From Brand Identity to Product Experience

Workshop Room 1, 21 March



Some companies are in the product experience journey for a decade, and they are still exploring its potential. In this workshop, you will learn how to maximize the benefits of having qualitative product information, the last vehicule for brand identity and by the way the lifeblood of customer experience.

5 take aways : 

●      Brands and retailers struggles with the mutation of eCommerce and the arise of Marketplaces and vocal assistants.

●      Why Product information is the last vehicule for brand identity

●      How brands can survive in such a fast moving ecosystem thanks to product experience

●      What are the best practices to enhance this product experience

- Illustration will be done focusing on the Kurt Geiger use case   

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2 place Général Mellinet , 44100 Nantes, FRANCE
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.