Internet Retailing Expo

2017 Workshops

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BillerudKorsnas - "Packaging as a Hero”

Workshop Room 2, 5 April



A decade ago who would have predicted the monumental growth seen in global E-Commerce? Suppliers have responded well by making radical changes to their operations to adapt to modern, gadget-savvy consumers.

We’re now in an age when deliveries are more likely to be by drone than by milk float, so why has E-Commerce Packaging been so neglected? The ‘unboxing experience’ rarely has the impact the brand owner would have desired.

But where did it all go wrong and what can we do collectively to change it? Packaging of the future needs to be more than just functional. Packaging should stir our emotions, it should make brands unforgettable, it must have a low carbon footprint and be easy to recycle.

We would love you to join us and engage in the debate. Please bring your imagination and help us create new ideas that challenge conventional packaging for a more sustainable future.

Five key Take Aways

  • Global mega-trends are relevant at a local level too, factor these into your E-Commerce strategy
  • Consumer insight is worth its weight in gold, use it wisely
  • ‘One size fits all’ E-Commerce packaging is the norm, don’t accept it
  • Quick, cheap and ugly is not the route to long term success
  • Packaging can add value in E-Commerce, let’s collaborate to make this happen
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  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.