Internet Retailing Expo


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Brightpearl - 'try before you buy' - returns hell for retailers

Workshop Room 1, 21 March



Brightpearl will release a high level report into the uncertainty in the retail landscape being created by online companies, such as ASOS, now allowing customers to test items for free at home before deciding whether to pay for them. The research will identify attitudes towards the try-before-you-buy culture, the impact on return behaviour and the damaging effect the emergence of ‘the intentional returner’ will have on tight retailer margins. Retailers must urgently retool how they invest and operate their supply chain to effectively manage the emergence of ‘the intentional returner’ while protecting margins and remaining competitive. We will highlight why retailers who follow the ASOS trend need to use technology solutions that streamline the receiving process, eliminates avoidable errors, such as mis-picking, and ensures the correct items are received back into inventory and placed back in the correct location within the warehouse.

We will also be joined by retailer Cocoroses who will be sharing their experiences and how changing consumer trends are affecting their business and their profit margins

Major takeaways:

  • Better understand retailer and consumer attitudes and fears towards the 'try-before-you-buy' trend being pioneered by ASOS (and other brands)
  • Why 'try before you buy' could soon become expected as standard in retail (especially by millennials)
  • Learn about the rise of the 'intentional returner' being created, in part, by this trend as well as the damaging impact it may soon have on return behaviour and retail margins 
  • Understand why 'try-before-you-buy' is the next major faultline on the horizon for retailers, and why it's critical to be prepared  
  • Gain advice on how retailers can use technology solutions to capitalise on this trend and remain competitive while protecting margins
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Hall 6
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.