Internet Retailing Expo

2017 Workshops

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Bronto - - Marketing to a Segment of One: Technology and Strategies for Hyper-Personalisation

Workshop Room 2, 6 April


  • Saima Alibhai

    Saima Alibhai, Practise Manager - Professional Services - Bronto Software

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Advanced personalisation is a critical component of an effective commerce marketing strategy. Whether you’re testing your first personalised campaigns or using an advanced product recommendation tool, your success depends on identifying your customers’ preferences and communicating with them in real time on a personal level.

In this session, you will learn how brands marketing products from clothing to home improvement use marketing automation technology to deliver a more personal experience for consumers. We’ll look at key strategies and technology that can help power your efforts to market to a segment of one:


Basket recovery

Browse abandonment recovery

Product recommendations


5 Bullets of what attendees will see in this session:

The value of hyper-personalisation to commerce marketing strategies

Why segmentation is critical to successful ecommerce marketing

Browse recovery examples

Basket recovery success stories

How product recommendations can make a significant revenue impact


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Jake Potter
7th Floor, 5 New Street Square, , EC4A3BF, UNITED KINGDOM
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.