Internet Retailing Expo


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Dotmailer - Why rely on three R’s when you can have Four? – Right message, Right person, Right time, Right channel

Workshop Room 3, 22 March



First came marketing which focussed on getting out the right message. Then came direct marketing matching the right message to the right person. Next, we developed marketing automation so that the right person received that right message at the right time. Now we are adding the fourth dimension by getting that right message to the right person at the right time AND on the right channel.

In this workshop Skip and Gavin will explain the changes in consumer attitudes that are driving the need for the fourth R, talk about how you should incorporate this fourth R into your overall marketing and customer service strategy, the tactics that support each of the four R’s and lastly review a client case study to see how this was put into action.

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1 London Bridge , London , SE1 9BG, UNITED KINGDOM
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.