Fresh Relevance - Social Proof in Real-Time Marketing
Justis Saayman, Head of Strategic Services - Fresh RelevanceView Full Profile
Leverage the consumer's desire to be part of the conversation, part of what's happening and, of course, part of the good deals. Let's spend some time looking at just what social proof is, how it can work for your brand and examples of how you can get started. We will explore how to:
Workshop take aways
- Champion genuine, unbiased content in your customer lifecycle marketing.
- Boost engagement and conversions across the web, email and social media.
- Tackle FOMO with UGC, product reviews and more.
- Avoid the dark social dilemma.