Internet Retailing Expo


Workshops Background

Hero background


Magento - How to deliver a Next Generation Omnichannel Experience for both B2C & B2B with learnings from BAUHAUS, Tous & Helly Hansen

Workshop Room 2, 22 March


  • Barbara Saxby

    Barbara Saxby, Head of Product marketing for Order Management - Magento commerce

    View Full Profile


You offer your customers the ability to order through multiple channels – but how efficiently and profitably are these orders being fulfilled? Can you offer the service your customers want or is your ability to differentiate & beat your competition being limited by your current systems. Join this workshop to find out how you can:

  • increase profitability, drive higher sales and lower TCO by tying all sales and inventory channels together
  • fulfill orders from the most cost effective available source
  • offer buy online, pick up in store and service this efficiently
  • never be out of stock and never lose a sale by enabling the ‘endless aisle’

Magento, together with partner Vaimo, will share how Omnichannel experiences combined with flexible eCommerce has helped companies like BAUHAUS increase B2C revenues 70% every year for the past five years and enabled B2B revenues to nearly treble in the last two, how Tous has transformed into an omnichannel ‘giant’ on a global scale and how Helly Hansen is using Magento Order Management to synchronise orders with fulfillment centres increasing conversion rates, average order values and mobile revenues. We will facilitate discussion on the priorities for delivering a next generation omnichannel experience for customers and the solution capabilities required. Please join us for a valuable and informative session.

Pre-Select Workshop Book a Meeting Add to my schedule


Magento, 54 N. Central Ave, Suite 200, Campbell 95008 , UNITED STATES
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

Gold Sponsors


Silver Sponsors

Silver Sponsors


Clarion LogoT: +44(0)20 7384 7802  E:

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.