Internet Retailing Expo


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Nosto - Why Personalisation Makes for a Winning eCommerce Strategy

Workshop Room 2, 21 March



Discover how personalisation can influence and transform your conversion game plan: from the onsite experience to crafting a tailored social advertising strategy with minimal effort. Learn actionable strategies to bridge the gap between conversion and retention and turn browsers into loyal buyers. The presentation will include a 30 minute-panel debate featuring GB Posters and Henmores - 2 companies who have leveraged personalisation to drive greater traffic and a more inspiring customer experience.

5 Points to look for:

  • Leverage customer data to personalise browsing from home page to checkout
  • Reduce abandoned cart rates and win back indecisive customers 
  • Leverage geo-localised product recommendations to drive consumer interest
  • Use existing customers to drive greater traffic via Facebook advertising
  • Incorporate video content in your paid ads strategy to strengthen conversions
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Chloe Pascal
Aleksanterinkatu 15A, . , FINLAND
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.