Internet Retailing Expo

2017 Workshops

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Optimizely - When to personalise digital experiences - how soon is too soon?

Workshop Room 1, 6 April



There has been a buzz surrounding personalisation for a while now - lots of businesses are doing it, but who is really doing it well?

When should your conversion programme become personalisation? Should we all start off with a testing programme and then graduate to personalisation or can we start with personalised experiences right off the bat?

Optimizely and Code will use client case studies and the Optimizely X platform to demonstrate use cases for both.

Five key takeaways:

  • How to improve your experimentation strategy
  • The best methods for coming up with test ideas
  • How to get the best return from your conversion programme
  • Learn when is the right time to start personalising your digital experience 
  • How to make the most effective start to your personalisation campaigns
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Ginny Follen
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.