Internet Retailing Expo


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Pimberly - How to sell not repel: is poor product information and attribution losing you online sales?

Workshop Room 3, 22 March



Research indicates that UK retailers are losing countless online customers, and sales, due to poor product information.

In a recent survey, almost 50% of consumers pointed to poor or inaccurate product information as their biggest turn-off when it comes to ecommerce websites.

5 key takeaways:

  • Discover why your customers could be turned off – hear our survey results in full
  • Learn about the link between product data, online user experiences and conversion
  • Learn how to make the business case for investment in product information management (PIM)
  • Examples: See how leading brands we've worked with have put product information at the centre of their ecommerce strategies
  • Ask us! – open Q&A session where you can ask any questions of our retail product data specialist, Scott Hanson


Who will benefit from this? 

eCommerce Managers, Digital Marketers, Web Managers, Online strategists, Data teams  

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St James’s Tower , 7 Charlotte Street , Manchester , M1 4DZ , UNITED KINGDOM
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.