WMB - Secure Electronic Commerce New Business and Repeat Business:
Alejandro CORDERO, Business Developer Manager - WMBView Full Profile
Today E-commerce businesses are working in a global market context. Hence the need for
robust algorithms to provide the best user experience and the best Return on investment.
Even so with this powerful technology e-commerce Business Managers face a difficult
challenge to keep and gain new customers globally. Besides to program and manage the
different tasks for the must important dates of the year for instance; (Black Friday, Cyber
Monday, Sales periods) twelve months in advance.
Your e-commerce site is only as successful as it is secure with strategic planning in
advance, to make the deployment safe and functional and not to rush up during important
dates of the year. Thus, it is becoming mandatory to program and clarify it in advance to
not to put in significant risk revenue and customer satisfaction.
Then the question is, what methodology works, in parallel with predictive marketing tools?
Workshop Take Away Notes
A. The benefits of using predictive E-marketing tools
B. Building your predictive infrastructure
C. Why planning is a must
D. Securing your new business & repeat business
E. Predictive model use case