Internet Retailing Expo

2017 Workshops

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WMB - Secure Electronic Commerce New Business and Repeat Business:

Workshop Room 1, 5 April



Today E-commerce businesses are working in a global market context. Hence the need for
robust algorithms to provide the best user experience and the best Return on investment.
Even so with this powerful technology e-commerce Business Managers face a difficult
challenge to keep and gain new customers globally. Besides to program and manage the
different tasks for the must important dates of the year for instance; (Black Friday, Cyber
Monday, Sales periods) twelve months in advance.
Your e-commerce site is only as successful as it is secure with strategic planning in
advance, to make the deployment safe and functional and not to rush up during important
dates of the year. Thus, it is becoming mandatory to program and clarify it in advance to
not to put in significant risk revenue and customer satisfaction.
Then the question is, what methodology works, in parallel with predictive marketing tools?

Workshop Take Away Notes
A. The benefits of using predictive E-marketing tools
B. Building your predictive infrastructure
C. Why planning is a must
D. Securing your new business & repeat business
E. Predictive model use case

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Mr Alejandro Cordero
29 Chemin du Vieux Chêne, Meylan, , FRANCE
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 9
The NEC Birmingham

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The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.