Internet Retailing Expo


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PushCrew & VWO - Convert visitors into buyers with A/B Testing

Workshop Room 3, 21 March



A/B testing has been rated as one of the most popular ways of optimizing customer experience on the web. A/B testing has become a reliable method to know what your customers prefer while boosting your conversion rates. Discover how you can leverage A/B testing and conversion optimization together as a new revenue growth channel. This workshop will cover case studies on optimizing a website along with providing frameworks that you can use for your website.

Key takeaways:

  • Building a conversion optimization strategy
  • Creating a framework to generate ideas and identify problem areas on your website
  • Prioritizing ideas for the maximum impact
  • Learning from and improving your A/B tests
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14th Floor, KLJ Tower, , Netaji Subhash Place, Pitampura, , New Delhi , 110034, INDIA
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 6
The NEC Birmingham

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Clarion LogoT: +44(0)20 7384 7802  E:

The InternetRetailing Expo is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 
Registered Office: Bedford House, 69-79 Fulham High Street, London, SW63JW, United Kingdom
Internet Retailing Events is a subsidiary of Clarion Events Limited.