IRX takes place in Hall 3 at the NEC, Birmingham on Wednesday 13 and Thursday 14 October 2021. 

The IRX Engage Summit took place on 5-9 July 2021 on the IRX Engage digital platform. It was packed with big-name speakers, fascinating panel discussions, and practical workshops, the digital event had something for everyone. All content is now available on-demand. If you have already registered please log-on to the IRX Engage platform to watch, or alternatively register today for free.

Wednesday 13 October 2021: 09.30 – 17.00
Thursday 14 October 2021: 09.30 – 16.00

You will only need to register once to visit both eDX and IRX. Register for FREE here.

Yes, both IRX and eDX are completely free to attend, as are all the conference sessions, workshops, expert clinics and the party on the evening of Wednesday 13 October 2021. Register for FREE here

Find out all the ways to get to IRX here

Download the Exhibitor Brochure and a member of the sales team will be touch soon.

The drinks will be served on the show floor on Wednesday 13 October 2021 from 17:00. It is free for everyone to attend. Find out more here

The VIP programme, open to senior-level players from the UK's top retailers. No need to apply, just register for IRX 2021 today and, should you qualify, we will email you to let you know you have been upgraded.

The IRX & eDX team at Clarion Events are working very closely with all stakeholders, venue and local authorities to deliver the event. Please find below a snapshot of some of the elements to expect when you arrive at IRX & eDX this year.

The condition of entry to IRX & eDX 2021 will be that everyone (aged 11 and over) will be required to show proof of COVID status upon entry, either in the form of both vaccinations (first and second dose), and with the second dose 14 days ago; or a negative NHS lateral flow test.

Extra space has been created with larger gangways and additional seating areas and there will also be additional cleaning in place.

Find out more