Internet Retailing Expo

  • Incorporating:
  • EDelivery Expo


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Early Birds

Visual Merchandising Platform Delivering Real-time 1:1 Personalisation & Recommendations


Early Birds predictive merchandising platform delivers real-time personalised buying experiences for your customers bringing the online and mobile experience to a whole new level. Since launching in 2012 retailers like Lacoste, Brand Alley, Carrefour, The Kooples, FNAC, Darty, La Redoute and many more leading French retailers in the Top 200 have chosen Early Birds for personalisation, recommendations and merchandising. Now Early Birds is coming to the UK with a platform that supports numerous features including one to one personalisation plus the ability to test multiple algorithms (Ours, Yours, Third Parties, Open Source) against one another to automatically identify the best performing strategies for each area of your customers buying journey to maximise sales and their experience.

5 take away points :

  • Real-Time 1:1 Personalisation - Discover the personalisation platform that has taken the French fashion sector by storm
  • AI Driven Recommendations - Upsell and cross across the entire customer journey using manual or automated rules and/or AI driven strategies
  • AI & Visual Merchandising - Save resource with automated AI merchandising and/or merchandise freely using visual intuitive tools
  • A/B Test Multiple Algorithms - Learn how Early Birds can help you benchmark multiple algorithms to deliver the best results
  • Business Impact - We will prove the value our platform delivers in hard ecommerce metrics proven and endorsed by leading retailers
Book This Clinic


36 rue Scheffer , 75116 Paris, FRANCE
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX (formerly InternetRetailing Expo) is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.