Internet Retailing Expo

  • Incorporating:
  • EDelivery Expo

2018 Conference Tracks

  • Marketing & Customer Obsession

    Marketing & Customer Obsession

    21 March, Theatre 1

    With customer expectations getting ever higher in an increasing complex market of channel options an effective marketing strategy has never been more essential for successful Internet Retailing. 

    The ‘Marketing & Customer Obsession’ track will help you understand customer-centricity and its role in eCommerce as well as what steps you can take to ensure your SEO remains effective in 2018.  We’ll also focus on how sales and customer engagement can be increased through personalisation, how to drive profitability from social media and how you can achieve real insight and ROI from your customer data. monetate

  • International Growth

    International Growth

    21 March, Theatre 2

    With the uncertainty Brexit has created for eCommerce; many retailers are increasingly looking to international markets from growth opportunities.  Although the opportunity is huge; trading internationally is a complex process. 

    The ‘International Growth’ track will help you improve your international efforts through effective localisation and enable you to drive customer convenience through efficient international logistics and delivery. We’ll also look at the key international eCommerce challenges and how they can be overcome as well as highlighting which countries offer you the best growth opportunities.  ingenico group

  • Mobile-First


    21 March, Theatre 3

    With the explosive growth of mCommerce retailers have had to accept that their customers are now mobile-first but how can you ensure your business moves to a mobile-first strategy and fully engages the mobile shopper?      

    The ‘Mobile-First’ track will address this challenge and show you how you can boost sales through moving from a mobile-friendly focus to a truly mobile-first strategy.  We’ll look at the role of social media through mobile devices and how it has become transactional, improving loyalty through apps and how you can deliver a great mobile shopping experience that keeps customers spending. klarna

  • The Final Mile

    The Final Mile

    21 March, Theatre 4

    With the options for customer delivery rapidly growing and with some retailers even providing an hourly delivery option; the final mile is fast becoming a key way to differentiate yourself from your competitors.  This crucial track looks at same-day delivery and how you can ensure it enhances customer experience, using tracking effectively to differentiate your offer and what an effective final mile strategy should look like to ensure Black Friday success.  

    We’ll also discuss the plethora of new delivery options, how customer convenience in delivery will change by 2020 and assess how drones and robots will be used to offer a world-class delivery experience. Bringg Logo

  • Beyond Channels

    Beyond Channels

    22 March, Theatre 1

    Customer expectations across retail are rising at a quicker rate than ever before.  Customers want to shop whenever, wherever and however they desire and now expect an increasingly seamless experience across channels. 

    The ‘Beyond Channels’ track will help you face this challenge and drive customer engagement through a united and friction-free shopping experience.  The track will help you re-think your stores to engage the seamless shopper, drive ROI from click & collect, capitalise on the single customer -view and create the right internal culture for your staff to achieve a seamless customer mind-set. Barclaycard Logo

  • Innovation & the Future

    Innovation & the Future

    22 March, Theatre 2

    Many retailers are embracing new innovations as a way to maximise engagement and drive market share.  Others are partnering with start-ups or even starting their own innovation labs to ensure they stay ahead of the game.  

    This track will look at four of the key innovations that are making the most impact on retail- artificial intelligence, augmented/virtual reality, IoT and voice-activation.  You’ll learn what these innovations really mean for retail and how they can best be used to engage your customers and increase your sales.  We’ll also have a panel on what retail will look like in 2020 to help you form forward-thinking strategies to take back to the office. Iponweb

  • Marketplaces & B2B

    Marketplaces & B2B

    22 March, Theatre 3

    This track looks at two key growth areas for eCommerce; marketplaces and B2B.  The marketplaces session in the morning focuses on helping you understand how to drive and sustain real international growth through a successful marketplace strategy and how you can expand through creating your own marketplace. 

    The afternoon sessions focus on the growing importance of b2b.  We’ll look at how a b2b company can successfully transform itself into a digital business, what b2b can learn from b2c eCommerce and how b2b organisations can drive sales through an effective customer-centricity strategy. Amazon mGage

  • Operational Excellence

    Operational Excellence

    22 March, Theatre 4

    The ‘Operational Excellence’ track focuses on the supply chain, operations and logistics element of internet retailing.  Attend this track to understand how you can use innovation in your warehouse to improve your operational efficiency and how you can best manage 3PL relationships during peak trading to improve customer experiences.

    The track also looks at how retailers can work together operationally to drive sales, ensuring your returns policy avoids business disruption and what operational excellence will look like in 2020 and how you can best prepare. Narvar GFS

  • Marketing & Customer Obsession
  • International Growth
  • Mobile-First
  • The Final Mile
  • Beyond Channels
  • Innovation & the Future
  • Marketplaces & B2B
  • Operational Excellence



22 March, Theatre 2
  1. Chair’s Introduction
  2. Opening Keynote Address

    Voice-Activated Shopping And Search: Getting Beyond The Hype

    • Evaluating the real impact of voice search on the shopping landscape
    • Assessing how Google Home and Amazon Echo are changing the shopping game through voice activation
    • Understanding how online retailers should develop their websites to capitalise on voice technology and what partners they need
    • Ensuring voice technology is actually streamlining the customer journey and not creating a barrier
    • Appreciating what has been achieved to date and where this is headed



    • Paul Wilkinson
      Company Logo
  3. Case Study

    Embracing The Omnichannel Customer – How Technology Innovation Is Changing The Retail Space In The Digital Age

    • Leveraging technology to enhance the customer experience
    • Using beacons to drive customer engagement
    • Delivering search and inspiration through artificial intelligence
    • Augmented reality enhancing wayfinding and exploration
    • Where next - virtual reality, voice, internet of things



    • Kathryn  Malloch
      Company Logo
  4. Sponsor Keynote

    Using A Brand Advertising Algorithm To Drive Real Business Outcomes

    • More effective customer journey mapping
    • Bring your own algo - 1st party Machine Learning signals and analytics informing your media buying strategy
    • Supply side optimisation and true price discovery
    • Transparency and data protection


    • Shane  Shevlin
      Company Logo
  5. Welcome back
  6. Presentation

    How Will Search Innovation Be Optimised And Personalised In The Future To Reflect Changing Consumer Needs?


    • The impact of AI on hyper personalisation and tailored consumer choice
    • What omnichannel could really look like for the modern, multi-preference customer
    • How smart retail tech can simplify shopping processes, improve customer engagement, drive sales and strengthen brand loyalty



    • Markus  Stripf
      Company Logo
  7. Panel Discussion

    eCommerce 2020: Predicting The Future

    The aim of this panel is to take the key themes of the conference programme and ask our panellists what the topics will look like in 2020 helping you to form forward-thinking strategies to take back to the office.

    The moderator will ask some of the following questions:

    1. How will an omnichannel strategy of 2020 differ from one in 2018 and what steps should you take to get there?
    2. How will an internationalisation eCommerce strategy change over the next two years and how can you best prepare today?
    3. What role will mobile play in the eCommerce strategies of 2020 in comparison with those of 2018?
    4. How important will marketplaces be by 2020 and what steps should you take to react accordingly?
    5. Which technological innovations will have the largest impact on eCommerce by 2020 and which ones will just be fads?
    6. How will operations, delivery and the final mile change by 2020 and what steps should you be taking now?
    7. What new developments of eCommerce marketing will prevail by 2020 compared to the initiatives of today?
    8. Which eCommerce strategies of 2018 will no longer exisit by 2020?
    9. What will Amazon be doing in 2020 and how will this impact the eCommerce landscape?
    10. How will Brexit impact eCommerce by 2020 and how should you deal with the uncertainty in the meantime?


    • Alex Murray
      Company Logo
    • Louisa  Nicholls
      Company Logo
    • Paul Wilkinson
      Company Logo
  8. Closing Keynote Address

    Assessing What Artificial Intelligence Really Means For Ecommerce And How It Can Improve Sales, Customer Engagement And Delivery

    • Assessing what has been achieved to date and what value it has added to retail organisations
    • Evaluating how you can build an AI strategy that delivers sales, customer engagement and improved delivery
    • Understanding the current limitations of AI in a retail context and what is purely hype
    • Avoiding the key customer challenges retailers face when undertaking AI
    • Assessing how to best experiment with AI in a cost-effective way
    • Predicting where AI is headed so you can develop your strategy with realistic timescales



    • Alex Murray
      Company Logo
  9. Chair’s Closing Comments
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX (formerly InternetRetailing Expo) is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.