Internet Retailing Expo

  • Incorporating:
  • EDelivery Expo

2018 Conference Tracks

  • Marketing & Customer Obsession

    Marketing & Customer Obsession

    21 March, Theatre 1

    With customer expectations getting ever higher in an increasing complex market of channel options an effective marketing strategy has never been more essential for successful Internet Retailing. 

    The ‘Marketing & Customer Obsession’ track will help you understand customer-centricity and its role in eCommerce as well as what steps you can take to ensure your SEO remains effective in 2018.  We’ll also focus on how sales and customer engagement can be increased through personalisation, how to drive profitability from social media and how you can achieve real insight and ROI from your customer data. monetate

  • International Growth

    International Growth

    21 March, Theatre 2

    With the uncertainty Brexit has created for eCommerce; many retailers are increasingly looking to international markets from growth opportunities.  Although the opportunity is huge; trading internationally is a complex process. 

    The ‘International Growth’ track will help you improve your international efforts through effective localisation and enable you to drive customer convenience through efficient international logistics and delivery. We’ll also look at the key international eCommerce challenges and how they can be overcome as well as highlighting which countries offer you the best growth opportunities.  ingenico group

  • Mobile-First


    21 March, Theatre 3

    With the explosive growth of mCommerce retailers have had to accept that their customers are now mobile-first but how can you ensure your business moves to a mobile-first strategy and fully engages the mobile shopper?      

    The ‘Mobile-First’ track will address this challenge and show you how you can boost sales through moving from a mobile-friendly focus to a truly mobile-first strategy.  We’ll look at the role of social media through mobile devices and how it has become transactional, improving loyalty through apps and how you can deliver a great mobile shopping experience that keeps customers spending. klarna

  • The Final Mile

    The Final Mile

    21 March, Theatre 4

    With the options for customer delivery rapidly growing and with some retailers even providing an hourly delivery option; the final mile is fast becoming a key way to differentiate yourself from your competitors.  This crucial track looks at same-day delivery and how you can ensure it enhances customer experience, using tracking effectively to differentiate your offer and what an effective final mile strategy should look like to ensure Black Friday success.  

    We’ll also discuss the plethora of new delivery options, how customer convenience in delivery will change by 2020 and assess how drones and robots will be used to offer a world-class delivery experience. Bringg Logo

  • Beyond Channels

    Beyond Channels

    22 March, Theatre 1

    Customer expectations across retail are rising at a quicker rate than ever before.  Customers want to shop whenever, wherever and however they desire and now expect an increasingly seamless experience across channels. 

    The ‘Beyond Channels’ track will help you face this challenge and drive customer engagement through a united and friction-free shopping experience.  The track will help you re-think your stores to engage the seamless shopper, drive ROI from click & collect, capitalise on the single customer -view and create the right internal culture for your staff to achieve a seamless customer mind-set. Barclaycard Logo

  • Innovation & the Future

    Innovation & the Future

    22 March, Theatre 2

    Many retailers are embracing new innovations as a way to maximise engagement and drive market share.  Others are partnering with start-ups or even starting their own innovation labs to ensure they stay ahead of the game.  

    This track will look at four of the key innovations that are making the most impact on retail- artificial intelligence, augmented/virtual reality, IoT and voice-activation.  You’ll learn what these innovations really mean for retail and how they can best be used to engage your customers and increase your sales.  We’ll also have a panel on what retail will look like in 2020 to help you form forward-thinking strategies to take back to the office. Iponweb

  • Marketplaces & B2B

    Marketplaces & B2B

    22 March, Theatre 3

    This track looks at two key growth areas for eCommerce; marketplaces and B2B.  The marketplaces session in the morning focuses on helping you understand how to drive and sustain real international growth through a successful marketplace strategy and how you can expand through creating your own marketplace. 

    The afternoon sessions focus on the growing importance of b2b.  We’ll look at how a b2b company can successfully transform itself into a digital business, what b2b can learn from b2c eCommerce and how b2b organisations can drive sales through an effective customer-centricity strategy. Amazon mGage

  • Operational Excellence

    Operational Excellence

    22 March, Theatre 4

    The ‘Operational Excellence’ track focuses on the supply chain, operations and logistics element of internet retailing.  Attend this track to understand how you can use innovation in your warehouse to improve your operational efficiency and how you can best manage 3PL relationships during peak trading to improve customer experiences.

    The track also looks at how retailers can work together operationally to drive sales, ensuring your returns policy avoids business disruption and what operational excellence will look like in 2020 and how you can best prepare. Narvar GFS

  • Marketing & Customer Obsession
  • International Growth
  • Mobile-First
  • The Final Mile
  • Beyond Channels
  • Innovation & the Future
  • Marketplaces & B2B
  • Operational Excellence



22 March, Theatre 1
  1. Chair’s Introduction
  2. Chair’s Introduction
  3. Chair’s Introduction
  4. Chair’s Introduction
  5. Chair’s Introduction
  6. Chair’s Introduction
  7. Chair’s Introduction
  8. Chair's introduction
  9. Opening Keynote Address

    Driving Customer Engagement Through a Unified, Consistent and Frictionless Shopping Experience

    • Understanding what 2018 customer expectations look like in a more seamless shopping environment

    • Building a seamless strategy that drives ROI, customer engagement, loyalty and conversion

    • Identifying and overcoming the key challenges of seamless retailing

    • Ensuring your strategy is sufficiently agile to cater for major disruptions in the market



    • Charlotte Briscall
      Company Logo
  10. Opening Keynote Address

    Voice-Activated Shopping And Search: Getting Beyond The Hype

    • Evaluating the real impact of voice search on the shopping landscape
    • Assessing how Google Home and Amazon Echo are changing the shopping game through voice activation
    • Understanding how online retailers should develop their websites to capitalise on voice technology and what partners they need
    • Ensuring voice technology is actually streamlining the customer journey and not creating a barrier
    • Appreciating what has been achieved to date and where this is headed



    • Paul Wilkinson
      Company Logo
  11. Opening Presentation:

    Understanding How SMEs Can Drive And Sustain Real International Growth Through A Successful Marketplace Strategy

    • Understanding how to evaluate which marketplaces will be best for your business
    • Building a world-class marketplace strategy on a cost effective and simplified basis
    • Using marketplaces to reach into new international markets
    • Assessing the best ways of controlling your data, brand reputation, pricing and inventory replenishment when trading internationally
    • Ensuring marketplace customer support matches that customer support levels from your own website
    • Moving your marketplace strategy to the next level to ensure it is fully optimized
    • Preparing your marketplace strategy for the Brexit challenge


    • Mandeep Singh
      Company Logo
  12. Opening Keynote Address

    Evaluating What Operational Excellence Will Look Like In 2020 And What You Should Do Now To Prepare

    • Evaluating how warehouse management will develop over the next two years
    • Assessing which new operational strategies retailers will be using by 2020 for peak delivery periods
    • Predicting how returns strategies will change over the next two years
    • Assessing which new supply chain innovations are likely to become commonplace by 2020
    • Understanding the impact of the cloud in retailers’ infrastructure decisions by 2020
    • Evaluating what retailers can do today to prepare for the operational landscape of 2020 delivery  



    • Dave Crellin
      Company Logo
  13. Opening Keynote Address

    Driving Market Share And Customer Experience Through Best Practices Of Same Day Delivery 

    • Understanding customer expectations and business case around same day delivery
    • Building a cost-effective same day delivery strategy the offers real ROI and customer engagement
    • Assessing and overcoming the key same day delivery challenges
    • Comparing and contrasting key same day delivery carrier options and which technologies to invest in
    • Evaluating how you can differentiate yourself in a commercial way from other retailers offering same day delivery to impress your customers



    • Nigel Blunt
  14. Opening Keynote Address

    Understanding Why Customer Centricity Is Crucial For Today’s Ecommerce Players

    • Evaluating what customer-centricity really means to the online retailer and why it is growing in importance 
    • Understanding the essential new skills that are now required for a more customer-centric business
    • Moving from a marketing focus to putting a customer-centricity strategy at the heart of your company culture
    • Ensuring a more seamless experience through a single view of the your customer



    • Bruce  MacInnes
      Company Logo
  15. Opening Keynote Address

    How Can Retailers Grow Effectively And Increase Their Customer Base Through Moving Into International Retailing?

    • Understanding the market, the customer and how your brand fits  
    • Developing the right channel strategy
    • To what extent do you need to think global, and act local, and how does this impact on your go to market strategy
    • Simplifying the complexities of international supply chains to optimise the customer experience
    • Evaluating country-specifics regarding international investments, and legal requirements
    • How do you test and learn at low risk and then scale?



    • Alan  White
      Company Logo
  16. Opening Keynote Address

    Boosting Sales Through Moving From Mobile Friendly To A Truly Mobile-First Strategy 

    Achieving a clearer understanding the mobile element of your customers’ purchase journey • Restructuring your strategy, team and skills to reflect the shift to a mobile-first customer • Ensuring engagement through making the mobile experience awesome • Prioritising mobile checkout to ensure you maximise conversion opportunities • Ensuring your email marketing strategy is effective in a mobile-first market • Integrating your mobile-first strategy into your omnichannel initiatives to drive a seamless experience

    • Robin Phillips
  17. Presentation

    How Is Blockchain Implementation Changing E-Commerce Marketplaces? 


    • Understanding the problems between buyers and sellers in e-commerce marketplaces
    • Assessing how blockchain can be an innovative solution 
    • Evaluating the use of tokens in e-commerce marketplaces


    • Andrian   Galkin
      Company Logo
  18. Case Study

    Re-Inventing Omnichannel In A Luxury Business Where Driving Sales Is Not The Primary Goal

    • Dispelling myths about the luxury sector and eCommerce
    • Omnichannel website design: driving customers not to the checkout
    • Employee engagement and culture post digital transformation. What's next?



    • Sarah Stagg
      Company Logo
  19. Case Study

    Embracing The Omnichannel Customer – How Technology Innovation Is Changing The Retail Space In The Digital Age

    • Leveraging technology to enhance the customer experience
    • Using beacons to drive customer engagement
    • Delivering search and inspiration through artificial intelligence
    • Augmented reality enhancing wayfinding and exploration
    • Where next - virtual reality, voice, internet of things



    • Kathryn  Malloch
      Company Logo
  20. Presentation:

    NOVUS: Attracting The Next Generation Of Supply Chain Professionals

    • The supply chain skills shortage
    • Why is graduate talent important?
    • Success stories
    • Working together as a profession
    • Andy  Kaye
      Company Logo
  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX (formerly InternetRetailing Expo) is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.