EDX 2020

  • Incorporating:
  • IRX 2020

eDX News Hub

InternetRetailing Expo IRX

eBook: How to serve the empowered customer, when what they want is changing


Welcome to the age of customer empowerment

Download the eBook below

Fast-developing digital technologies have put information about products, prices, retailers – and their competitors – into the hands of the customer as never before. It’s a level of empowerment that means shoppers are now fully informed and have the tools to hand to make the buying choices that work best for them. Now consumers are able and increasingly willing to browse and buy items as big as a holiday, a car, or a washing machine from their smartphones or other digital devices, at any moment of the day.

What does that mean for retailers? What are the new essentials of customer engagement in a connected world? How do they make it easy, convenient and profitable to give consumers the experience they demand? Why is it important to develop long-term relationships with customers that span sales channels – and how do they make the first move to gain the shopper’s attention?

In this eBook we’ll be summarising best practice approaches that have worked for IRUK Top500 retailers and sharing the vital questions that retailers need to answer in order to be sure they give their customers what they want in a highly competitive market.

Download your free copy below



Add a Comment

Recent Comments

No Recent Comments

  • Everybody's in one place for two days. A really good way to network, meet people and gather all the information you need.
    Paz Khorana
    Senior Operations Manager, Holland and Barrett
  • It's a very nice meeting point. We can meet many of our large customers and partners, whilst also looking for new trends in the industry.
    Pazo Freire
    International Business Director, Correos
  • I really like the set-up. Really good range and breadth of vendors and I've found the conversations I've had have been really productive
    Alex Murray
    Digital Director, Lidl UK
  • It's been fantastic, great footfall and lots of great enquiries.
    Callum Bastock
    CEO, CCL Logistics

Location & timings

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


T: +44 (0)20 7384 7802  E: info@internetretailingevents.com
eDX is owned by Internet Retailing Events Ltd. part of the Clarion Events Group. We host board level multichannel events for retailers across Europe.
We work in partnership with InternetRetailing who are the magazine portal for European ecommerce