EDX 2020

  • Incorporating:
  • IRX 2020

eDX News Hub

InternetRetailing Expo IRX

Ecommerce is Dead

16-Feb-2017

Internet Retailing Events, most downloaded guide, ‘ECOMMERCE IS DEAD LONG LIVE MULTICHANNEL’ provides an in-depth outlook on the key areas essential for success in retail marketing. 

With rapid developments taking place in technology, the retail game has been changed completely. Retail should no longer be viewed as separate channels competing against each other. Instead, it should now be grasped from a multichannel perspective.

Consumers are becoming less patient and expect retailers to provide a seamless shopping experience anytime and anywhere. Although consumers are more demanding, marketers are still failing to meet customer demands in all aspects of the customer journey.

The paper has been split into five key themes, highlighting what marketers should be getting involved in during 2016, supported by research and stats from The IRUK Top500 Report and other relevant sources.

The themes covered in this paper include:

GET TO KNOW YOUR CUSTOMER

This explores the importance of understanding the customer and stresses that retailers that sell in the way their customers buy, or want to buy, are more likely to convert visitors.

CREATE THE NEED

This theme looks at key areas in digital marketing such as: SEO, CRO, PPC and re-targeting and gives suggestions on how to make sure a customer chooses you over a competitor.

MAKE PAYMENTS

Although payments may not seem like a natural fit for a marketer but, the ramifications of a badly implemented payments gateway can undo all your hard work in getting a customer to the buy button. This section looks at mobile-friendly options, security and fraud strategies and international payments methods.

AMPLIFY YOUR MESSAGE

If you are thinking about ways of reaching bigger audiences, helpful tips and suggestions are given here on how an online marketplace might be a good move for your business.

DELIVERING ON YOUR PROMISE

Successful marketers are now getting involved with and leveraging their delivery proposition to win more sales. Looking at different types of delivery options, this section gives an overview of needing to optimise fulfilment options to prioritise customer needs.

Download your free copy below



 

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  • Everybody's in one place for two days. A really good way to network, meet people and gather all the information you need.
    Paz Khorana
    Senior Operations Manager, Holland and Barrett
  • It's a very nice meeting point. We can meet many of our large customers and partners, whilst also looking for new trends in the industry.
    Pazo Freire
    International Business Director, Correos
  • I really like the set-up. Really good range and breadth of vendors and I've found the conversations I've had have been really productive
    Alex Murray
    Digital Director, Lidl UK
  • It's been fantastic, great footfall and lots of great enquiries.
    Callum Bastock
    CEO, CCL Logistics

Location & timings

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00

Contact

T: +44 (0)20 7384 7802  E: info@internetretailingevents.com
eDX is owned by Internet Retailing Events Ltd. part of the Clarion Events Group. We host board level multichannel events for retailers across Europe.
We work in partnership with InternetRetailing who are the magazine portal for European ecommerce