EDX 2020

  • Incorporating:
  • IRX 2020

eDX News Hub

InternetRetailing Expo IRX

Retailers braced for booming online sales this Valentine's day

14 February 2018 00:00:00

This article was originally published by Paul Skeldon on internetretailing.net.

Some 40% of UK shoppers are planning to celebrate Valentine’s Day this year, and 39% say that they are going to spend more than they did last year, according to New Valentine’s Day research by Savvy.

A majority (70%) of UK consumers perceive Valentine’s Day to be a special occasion, and 62% are in fact, looking forward to this special day, therefore 62% report to not mind spending more money to make it more exceptional.

The report’s analysis reveals that the estimated value for Valentine’s Day to the retail sector will reach £726m for 2017, up £39m from last year. More than a half (56%) of the UK shoppers report that they will be going online to buy gifts for their loved ones, which is an increase to 70% amongst 18-34 year-olds.

When it comes to Valentine’s Day gift preferences, women in the UK say that the most perfect present would be flowers (30%), followed by a card from a shop and a meal at the restaurant, both scoring 28% apiece. On the other hand, men in the UK admit that the way to their heart is through stomach, with 26% most hoping to receive chocolate this year, closely followed by a meal at a restaurant (24%) and then, a shop-bought card (23%).

“With consumer confidence shaky and grocery volumes stagnant, retailers will be pleased to see that shoppers plan to spend more this Valentine’s Day, giving the retail events calendar a solid start to the year,” says Alastair Lockhart, insight director at Savvy.

“While shoppers are cautious in their spending, our broader research shows they have a desire to make the most of events. At the same time, retailers across the board continue to increase their focus on calendar events. While discounters, from Aldi to B&M see events as drivers of incremental sales, the big four are using events as part of their strategies to differentiate.”

Add a Comment

Recent Comments

No Recent Comments

  • Everybody's in one place for two days. A really good way to network, meet people and gather all the information you need.
    Paz Khorana
    Senior Operations Manager, Holland and Barrett
  • It's a very nice meeting point. We can meet many of our large customers and partners, whilst also looking for new trends in the industry.
    Pazo Freire
    International Business Director, Correos
  • I really like the set-up. Really good range and breadth of vendors and I've found the conversations I've had have been really productive
    Alex Murray
    Digital Director, Lidl UK
  • It's been fantastic, great footfall and lots of great enquiries.
    Callum Bastock
    CEO, CCL Logistics

Location & timings

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


T: +44 (0)20 7384 7802  E: info@internetretailingevents.com
eDX is owned by Internet Retailing Events Ltd. part of the Clarion Events Group. We host board level multichannel events for retailers across Europe.
We work in partnership with InternetRetailing who are the magazine portal for European ecommerce