• Incorporating:
  • EDelivery Expo



Stand: C45

Apptus has been delivering search and optimisation related solutions from its base in the technology ‘hot bed’ of Sweden since 2000.

Our latest product, Apptus eSales takes online merchandising to a whole new level.  It combines on-site search, list ranking and recommendations for products and content in a single unified solution.  Each component learns from and informs the others to deliver a truly relevant and personalised experience and proven to increase revenue and profit.

Apptus eSales leverages AI based technology and onsite behavioural data to automate the manual workload that has previously fallen to search optimisation specialists and visual merchandisers.

Apptus eSales removes much of that manual heavy lifting.  Its AI capability automatically optimises the whole site according to a common business objective – optimising for conversion, revenue or profit. Predictive analytics guides strategic decision making, while easy to use ‘boosting’ tools ensure there’s still room for a human touch.


United Kingdom



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  • I love IRX it has that great mix of interesting sessions and speakers, as well as a good exhibition filled with new suppliers and new technologies – it’s a great time out of the office!
    Sarah Stagg
    Director of Digital Product, House of Fraser
  • IRX is a must attend event, I’m here every year. It’s a great venue… really convenient venue and a lot of great exhibitors.
    Stuart McMillan
    Deputy Head of eCommerce, Schuh
  • The thing about IRX is the consistency, it’s now a very well established show, it’s well-known within our industry and for me what’s interesting, is that it attracts a lot of established businesses that want to do even more and get even bigger.
    Julian Wallis
    Head of Sales UK & Ireland, Ingenico ePayments
  • I think it’s one of the biggest events of the year, I’ve actually come over from Sweden to be here today and it seems like it’s bigger than ever before.
    Kieran Clinton-Tarestad
    Global Head of eCommerce, GANT
  • This is one of the best places from a networking perspective to meet new people.
    Mike Durbridge
    Omni Channel Director, B&Q
  • IRX I always find useful. It’s one of the biggest exhibitions for the internet retailing space.
    Neil Sansom
    CEO, Woolovers



Hall 2
The NEC Birmingham


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.