IRX Engage



Stand: D45

We’re the industry leader when it comes to transforming loyalty around the world. Our focus is on turning client challenges into successful and profitable loyalty solutions that win customers’ hearts and minds. We’ve done this with over 200 programmes worldwide, working across industries with leading brands like Hertz, Kellogg’s, Hard Rock, and Calvin Klein.

Whether you need to build a loyalty or engagement programme from the ground up, or get some pragmatic support and specialist direction in resolving particular loyalty challenges, we can help. Take advantage of our full suite of award-winning services and proprietary Brierley tech products: from bitesize strategy, research, analytics, customer insights, creative, and digital consulting solutions; to a full programme design and tech platform to engage customers across every channel and touchpoint. 

You want to build profitable and lasting customer relationships, and so we’ll support you to do just that. No matter the size of your business or project. 

Experts you can count on. Solutions you can trust. Success you can measure. 

To learn more about Brierley, visit or get in touch with one of our local teams in London, Dallas, Los Angeles, and Tokyo. 

  • eMarketing tools - including email marketing, affiliate marketing, PPC, search, SEO & social media
  • Ecommerce platforms and user experience - including personalisation, UX design, site performance and testing, analytics, optimisation and usability
  • Disruptive technology - includes AI, automation, Bitcoin, IoT, AR/VR voice
  • Design & brand - including website design, content creation, campaigns
  • Customer service & retention - including CRM systems, chatbots, customer contact centres
  • Digital store - includes apps, instore marketing, mobile marketing
  • Strategy & consultancy - including advisory, planning and legal
  • Conversion - including CRO, price tracking, analytics


15 Alfred Place
United Kingdom


Contact Exhibitor

2 Results
  • F.A.S.T. Track Consulting (UK)

    27 Jul 2020
    When you need help running your company’s loyalty strategy, too often the big consulting firm’s solutions are unwieldy, expensive, and frankly too much of what you don’t need. We have another approach
  • BRIERLEY 2020

    27 Jul 2020
    A snapshot of what we do for clients that want to win their customers' hearts and mind, and create lifetime loyalty. Experts you can count on. Technology you can trust. Success you can measure.
2 Results
View all Exhibitors
  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


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