Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalised marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimising cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in eight countries. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack by uncovering missed opportunities, including Xerox, PepsiCo, LG, Qantas, Vivienne Westwood, and Lloyds Banking Group.
- eMarketing tools - including email marketing, affiliate marketing, PPC, search, SEO & social media
- Ecommerce platforms and user experience - including personalisation, UX design, site performance and testing, analytics, optimisation and usability
- Disruptive technology - includes AI, automation, Bitcoin, IoT, AR/VR voice
- Design & brand - including website design, content creation, campaigns
- Digital store - includes apps, instore marketing, mobile marketing
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