OneTrust PreferenceChoice™ enables marketing teams to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. With PreferenceChoice, organizations can implement privacy into marketing and sales activities, collect user consent and preferences across channels, scan for website and mobile app tracking technologies, automate consumer rights requests, and maintain historical consent records in a central location. OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and trust platform used by more than 5,000 customers and powered by 75 awarded patents. OneTrust PreferenceChoice seamlessly integrates with the entire OneTrust platform, including, OneTrust Privacy, OneTrust Vendorpedia™, OneTrust DataGuidance™ and OneTrust GRC.
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- eMarketing tools - including email marketing, affiliate marketing, PPC, search, SEO & social media
- Customer service & retention - including CRM systems, chatbots, customer contact centres
- Ecommerce platforms and user experience - including personalisation, UX design, site performance and testing, analytics, optimisation and usability
- B2B & wholesale - includes dedicated platforms, digital transformation
- Digital store - includes apps, instore marketing, mobile marketing
- Strategy & consultancy - including advisory, planning and legal
- Conversion - including CRO, price tracking, analytics