Register your interest for the roundtable on Maximising the effect of promotions to enhance margins

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Roundtable | 10 March 2021 | 2 - 3.30pm

Maximising the effect of promotions to enhance margins

Around 85% of companies face challenges with their promotion strategies.

  • Is it possible to drive revenue whilst maximising profitability and preserving brand value perceptions when it come to promotions?
  • Is there a way to break the vicious cycle of promotions by individualising and diversifying the promotions? 
  • How can we on one hand offer each visitor a truly individualised promotion at the ideal part of the journey and on the other hand offer no promotion or minimal discounts for those who don’t need it? 

In this roundtable we will discuss those challenges, and find out how retailers are using new technology such as machine learning and benchmarking to determine the intent to purchase during a specific session and drive them to convert.

Please note: this roundtable is only open to retailers and is invite-only as there is a limit to the number of participants who can take part.  

To be considered for an invitation to the roundtable please register your interest in the form below:


 

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