Covid-19 has rapidly accelerated a seismic change in online buying behaviour driven by a new generation of digitally native buyers who are shunning offline interactions and redefining the relationships they have with brands.

In this era of “new normal”, a new breed of direct to consumer brands are flourishing with a manic focus on customer experience and intimacy, a digital first but community connected culture and disruptive business models that challenge the status quo. eCommerce just catapulted itself five years into the future and there is no turning back.

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