10 Jan 2023
E-commerce & marketplaces: what are the trends and innovations for 2023?
In 2022, the sales volume of the global e-commerce market reached $5.5 trillion, and 63% of online sales were made by the top 100 marketplaces. The share of online sales via marketplaces will continue to grow and is expected to reach $8.8 trillion by 2025.1 The rise of online marketplaces will keep gaining momentum. The watchwords for a successful marketplace shopping experience in 2023 are: product availability on a unified platform accessible anywhere and anytime, an extremely broad product offering, a simple purchasing process, speedy, high-quality delivery and operational security. Marketplaces meet all these new expectations, but you still may be wondering about the latest innovations to check out. Octopia summarizes six major trends for 2023.