News Hub

eDX

07 May 2019

Easho success story

Easho success story

It's notoriously difficult to predict when a surge in online shoppers will come from an influencer marketing campaign. It's often unknown when an influencer will post or mention the brand, and it's often uncertain how well an influencer will actually resonate with the brand.
Easho had previously teamed up with Instagram's @mrshinchhome, a home cleaning and design influencer. During a collaboration when @mrshinchhome had about 20k followers, Easho's site received traffic that slowed their site and jammed up their payment systems. Easho planned another campaign and didn't want to risk their customer experience and their business relationships to another site failure.

Download free whitepaper


'

View all News Hub
Loading

Browse the show

Sign up to the IRX & eDX newsletter

Join over 35,000 retail and eCommerce professionals with news from IRX & eDX!

Sign up                Want to exhibit?