Easho success story
It's notoriously difficult to predict when a surge in online shoppers will come from an influencer marketing campaign. It's often unknown when an influencer will post or mention the brand, and it's often uncertain how well an influencer will actually resonate with the brand.
Easho had previously teamed up with Instagram's @mrshinchhome, a home cleaning and design influencer. During a collaboration when @mrshinchhome had about 20k followers, Easho's site received traffic that slowed their site and jammed up their payment systems. Easho planned another campaign and didn't want to risk their customer experience and their business relationships to another site failure.
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