As a sought-after retailer, the volume of peak traffic hitting Harvey Nichols' website had always created challenges, which in turn led to customer dissatisfaction. With an upcoming exclusive launch of the Fenty Beauty brand by Rihanna and record online traffic expected, the team had to accelerate their technology pathway to manage demand.

Moving the site to an Amazon Web Services (AWS) architecture was key alongside some tailored profiling adjustments to the codebase and a complete change in the infrastructure design. With little time for real world tests, Harvey Nichols needed a website insurance policy to address the key issues they faced.

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