Mapp experienced record growth in first quarter of 2021
Cost and marketing efficiency are more important than ever for companies. The changes in the market, due to the massive acceleration of digital transformation, have driven the increased need for strong customer data, marketing analytics, data activation, personalization, and automation. Mapp is currently experiencing particularly strong customer growth in the retail, eCommerce and D2C sectors. In the past months, they have acquired more than dozens of new customers worldwide, including Design Toscano, The Independent Pharmacy, ePrice, Piquadro, Prénatal, and Pagani.
Mapp has seen increased interest in customer insights for marketing optimization and efficiency and tremendous growth in the Mapp Cloud marketing platform. With Mapp Cloud, marketers can engage end customers on a regular basis through a targeted strategy and trigger sales-relevant interactions. It includes the customer analytics module Mapp Intelligence and the cross-channel marketing module Mapp Engage to identify robust insights, as well as user segments for highly personalized marketing messages across all relevant channels. Mapp’s digital marketing platform has now also been upgraded to include the direct mail channel. In the first quarter, Mapp renewed numerous contracts and saw many customers extend their contracts to include the entire Mapp Cloud product range.
Steve Warren, CEO of Mapp, comments on the positive result: “One record announcement follows the next – after a successful 2020, we are on course for success and have also achieved record growth in the first quarter of this year. This is due to steadily increasing market demand for insight-led marketing and better customer experiences. Despite all the challenges, our international team did a tremendous job, which clearly shows the dynamic growth in our new client business. Mapp’s new study conducted by Forrester Consulting on our behalf highlights the importance of data-driven customer insights. Through our marketing cloud solution, we offer clear competitive advantages as well as real added value.”
A recently commissioned study conducted by Forrester Consulting on behalf of Mapp, Use Analytics And Insights to Accelerate Your Customer Experience Strategy, shows that data-driven approaches are a guarantee for marketing success. At the same time, 89% of all marketers surveyed worldwide rate a customer experience strategy as important or very important for their own success. In order to better understand the needs of end consumers, companies are investing in their MarTech stacks, but in many places, there are still deficits in the implementation and realization of holistic strategies in customer experience.