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Direct Cars: From 1% - 26% Conversion in 12 Months with


Here at, we believe the proof is in the pudding. So instead of us telling you how wonderful our platform is, we’ve got back in touch with one of our clients to see how they’ve been getting on since joining us. We’re essentially, getting our very own performance review!


Direct cars joined us a little over a year ago, with the hopes of finding a Review Platform that could help them to increase their online presence. Although already collecting reviews, they were seeing little return and struggling to get their stars seen in the SERPS - a common problem amongst online retail businesses.


Since then, with the help of the platform, their online presence has gone from strength to strength. Our compelling review collection emails have helped Direct Car’s review conversion rate increase from 1% to 27% and the reviews collected are now not only seen across their site, but also across Google and even on Auto Trader. Most impressive of all? The website conversion itself has doubled. If that’s not proof that reviews really work, we don’t know what is.


There’s a lot to be learnt in their case study, both for those already collecting reviews and review newbies alike, so be sure to read on to discover more about our innovative features and how we helped Direct Car take their online presence from zero to one hundred.

Download free whitepaper now


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Content Hours

2020 speakers



  • There are so many innovative companies, so much variation, great content and the speakers are talking about relevant business problems.
    Stuart Eames, Retail Innovation Lead
    Waitrose & Partners
  • The most exciting thing I’ve seen at IRX this year are the new products, new plugins and tools that are now becoming available that perhaps we’d never considered before.
    Agata Styczen, Senior Online Merchandising Manager
    O2 (Telefónica UK)
  • It’s interesting to know what’s happening in the industry… There’s a friendly atmosphere, a number of keynote speakers, a number of theatres so a lot of opportunities to engage and talk to people.
    Munish Khurmi IT Delivery Manager
  • You can talk to different retailers, visitors and you can share knowledge with them. It’s worth coming to IRX.
    Muhammed Aslam, Finance Manager
    Kiddies Kingdom
  • It’s really important to be here to really understand what’s going to be our next challenge.
    Carlos Larraz, Co-Founder & CEO


Location & opening times

Hall 2
The NEC Birmingham

Wednesday 17 March 2021 | 09:30 - 17:00
Thursday 18 March 2021 | 09:30 - 16:00


Clarion LogoIRX is organised by Internet Retailing Events, registered in England and Wales, Company Number 07081797, VAT No. GB 843845601 

Registered Office: Bedford House, 69-79 Fulham High Street, London, SW6 3JW, United Kingdom

Internet Retailing Events are a subsidiary of Clarion Events Limited.